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18 Terms
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price-taking firm's optimal output rule
a price taking firm's profit is maximized by producing the quantity of output at which the market price is equal to the marginal cost of the last unit produced
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break even price
the market price at which a price-taking firm earns zero profit
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shut down price
equal to the minimum average variable cost. If the market price is below this point the firm will cease production
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short run individual supply curve
shows how an individual firm's profit-maximizing level of output depends on the market price, taking the fixed cost as given
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when price is greater than minimum ATC
the firm is profitable
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when price is equal to minimum ATC
firm breaks even
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when price is less than minimum ATC
firm takes a loss and exits from the industry in the long run
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when price is above minimum AVC
firm should produce in the short run
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when price is equal to minimum AVC
firm is indifferent between producing or not
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when price is less than minimum AVC
firm ceases production immediately
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industry supply curve
shows the relationship between the price of a good and the total output of the industry as a whole
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short run industry supply curve
shows how the quantity supplied by an industry depends on the market price given a fixed number of producers
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short run market equilibrium
when the quantity supplied equals the quantity demanded, taking the number of producers as given
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long-run market equilibrium
when the quantity supplied equals the quantity demanded, given that sufficient time has elapsed for entry into and exit from the industry to occur
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long run industry supply curve
shows how the quantity supplied responds to the price once producers have had time to enter or exit the industry
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constant-cost industry
is one with a horizontal (perfectly elastic) long-run supply curve
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increasing cost industry
is one with an upward-sloping long-run supply curve
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decreasing cost industry
is one with a downward-sloping long-run supply curve