Test 2 print media production

7 considerations of production planning

-AUDIENCE: The driving factor for design, budget, and production

-PURPOSE: Establishes the physical form of the piece

-USE: How the piece will be used

-QUALITY: Different printers can deliver different quality

-QUANTITY: Quantity is determined by the client and their needs

-OTHER PROCESSES: Mailing, binding, special effects

-SCHEDULING: Always schedule backward from the deadline for delivery.

Determining correct QUANTITIES and Determine QUALITY needed

Determining correct QUANTITIES
• PRICE BREAK — Printing cost per unit decreases with an increase in quantity.
• Quote quantities 1.5, 2, and 3 times greater than the projected amount to give clients a Good idea of price breaks.
• Digital presses are the same cost per unit at any quantity

• Digital/On-demand vs. Offset lithography printing. For quantities under 1000, a digital press may be more economical.
• Printers allow a 10% over/under tolerance for print runs under 10,000

Determine QUALITY needed
Four main divisions of printing quality
1. Basic
2. Commercial
3. Premium
4. Showcase

Speck a job

• is the process of filling out and submitting a specified proposal for printing work. A printer will use this as a guideline for determining a price for printing services.
• speck a job with 2-5 different
printers. This way, you can see which printer
will give you a better deal.

SHORT ANSWER
Discuss 3 things that we as designers need to
Take into consideration when designing for print
for a client or specific target audience.

-The type of client and/or audience would determine the overall budget of the job

-Who the audience is can change the quality of the piece. For example, a direct mail advertising a sale for a mattress store can be of a different quality than a business card for a sales representative or a catalog for a luxury car.

-Consult with the client about the quantities that are needed