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What is the saying about segmentation
segmentation rules
When looking at the different sports channels, what can we see
There is clear segmentation of different sports, leagues, conferences, teams
what is niche mean
very segmented, very unique
What are examples of niche
The ocho, Dodgeball (movie), Rounders
What are the 4 bases of segmentation
demographic, Psychographic, Geographics, Behaviorgraphics
What is psychographics
beliefs and attitudes
What is behaviorgraphics
internet search history
What should you know about your fan base
where your clusters are
What did the braves do b/c they knew their cluster
They moved their stadium to the suburbs where their fans are
What are season ticket holders more likely to do
Travel to home games b/c there are less games
What sport has the highest average age of viewer
Golf at 64
What sport has the second highest average age of viewer
Tennis at 61
What sport has the youngest average age of viewer
Soccer at 40
What sport has the 2nd youngest average age of viewer
Basketball at 42
What do you have to consider about age and home games
Older people don’t like to drive at night and are less likely to go if there is bad weather
What 2 things affect games
weather and age
What two things are closely related
income and education
What type of viewer is going up for football
female viewers
Why are TV rights high for football
age group makes the most disposable income
What lifecycle matters
Where you are in the family lifecycle, a 25 yr with no kids and 45 with 2 kids are in different stages with different priorities
What are the NFL 6 core Equities
Action and Power
History and Tradition
Thrill and Release
Teamwork and Competition
Authenticity
Unifying Fans
What does action and power mean
plays, catches
What does history and tradition mean
tailgating, fall, NFL legends
What does thrill and release
fans laughing/screaming
What does teamwork and competition mean
legend of boom, purple people eaters
What does authenticity mean
pig skin football, mud, blood
What does unifying fans mean
sports unties people
What are the 4 types of fans
die hard fans, casual fans, new fans, fair weather fans
What is a die hard fan
follow social media, has all the gear, follows team, supports regardless of win/loss
What is a casual fan
few games a year, not same loyalty, stay home
What is a new fan
haven’t purchased from org, new to area
What is a fair weather fan
supports when winning not losing, bad weather they don’t go
