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Psychoanalysis
Freud- Focusing on the individual
Behaviorism
B.F. Skinner- Focusing on the environment
B=f(P,E)
Lewin- Behavior is the function of both the person and the environment
Social psychology
a scientific study of how thoughts, behaviors, and emotions are influenced by the presence of other people, real or imagined
Construal
One's interpretations, perception, or comprehension of the social situation
Gestalt Psychology
The subjective experience of a pehnommon is more important than the objective reality of the phenomenon
Naive Realism (Ross)
The belief that one's construals reflect objective reality
Vallone, Ross, Lepper: Stanford University study
Naive Realism: Debate on who is to blame for the Beirut Massacre. P's watched a non bias news reel and everyone watching the same video has different perceptions and believes it is more biased against them
Liberman, Samuels, and Ross Study (2004) Prisoner's Dilemma
Cooperating or defecting with each other (choices are made in secret) if you both cooperate it is best group outcome if you both defect, you both lose. Told the game was called either: The Community Game or The Wall Street Game--> this adds an element of the construal. Conclusions: People playing the community game were more likely to cooperate regardless of their level of competitiveness
Confirmation Bias
Searching for/ processing information in ways consistent with pre-existing beliefs
Theory
Integrate set of principles that explain or predict observed events
Hypothesis
A testable proposition that describes a relationship that might exist between events
Falsification
There needs to be a right and a wrong outcome
Just World Theory
People want to believe in a just world and that consequences follow appropriately from actions
The Observational Method
Basic Observation: Use for questions where you just want clarity on what has happened + Archival Analysis: Look at archives and previous data and can be used in theories about time/generations
The Correlational Method
a research procedure used to determine how much events or characteristics vary along with each other
Correlation
a statistical estimate of the relationship between variables
A Positive Correlation
Direct relationship between two variables (De/Increase together)
A Negative Correlation
An inverse relationship between two variables (De/Increase apart)
Extraneous (Third) Variable
A variable that accounts for the correlation between variables of interest
Study: Optimism will make you lifespan longer
Correlation ≠ Causation
The Experimental Method
Using experiments as a way to try and establish cause
Independent Variable
The variable you manipulate
Dependent Variable
The variable you measure
Internal Validity
the only thing that affects your dependent variable is your independent variable
External Validity
How well do results generalize to other situations/people?
Psychological Realism
If I bring you into a lab and are controlling for certain things so much so that it doesn't simulate the real world, your behavior can change
Automatic Thinking
nonconscious, unintentional, involuntary, and effortless
Schemas
mental structures that organize our knowledge about the world
Function of Schemas
Organize Information, Direct Attention, and Influence Memory
Accessibility
We can use schemas because they are accessible even if they're not always the most appropriate
Factors that lead to accessibility
Expertise, Goal State, Experience
Priming
the process by which recent experiences increase the accessibility of a schema, trait, or concept
Donald Study
Part 1: Perception in memory- Using applicable memory words that prime negative or positive words. Part 2: Perception of Donald. Negative words= negative perception
The Self Fulfilling Prophecy
Expectations (schemas) affect our behavior towards another in consistent ways and The other person responds to our action in a way that confirms our initial expectation or schema
Bloomer Study
an experiment in which teachers were told to expect certain students to be smart, they treated those students differently
result- expectation became reality-kids who were expected to do well did. reason was due to different treatment, ethical concerns for students not expected to "bloom", used study to point out differences in minority achievement
Heuristics
A mental "shortcut" that allows judgements to be made quickly
The Availability Heuristic
Making a judgment based on how accessible information is in memory
The Representativeness Heuristics
Judging an attribute, event, or outcome based on how well it matches one's schema or expectations
Fishoff and Bar-Hillel Study 1984: Lawyer v Doctor Clinical Notes
There was nothing in the description that applied exclusively to lawyers or engineers. There was just a vague description and interpret. Yet because of the issues in the clinical notes, people assumed the patient was a lawyer. People relied one representativeness over base rate.
Attribution
How people explain the causes of behavior
External attribution
Behavior is a result of an external (situational) factor(s)
Internal attribution
Behavior is a result of an internal (personal) characteristic
Harold Kelley (1921-2003): The Covariation Model
If minimal data, tend to make internal attribution
If data, then it depends on environment- behavior consistency
Consistency (Covariation Model)
High: They frequently behave this way
Low: No perceived pattern of behaving this way
Consensus (Covariation Model)
High: Most people heave like this
Low: Not many people behave like this
Distinctiveness (Covariation Model)
High: They don't behave this way in other situation
Low: They behave like this in many other situations
(Covariation Model) If consistency, consensus and distinctiveness are high we tend to make ________
external attributions
(Covariation Model) If consistency is high, but consensus and distinctiveness are low we tend to make ___________
internal attributions
Two Step Attribution Process
Characterization (internal attribution, automatic) + Correction (Consider the situation, controlled)
The Fundamental Attribution Error
The tendency to overestimate the importance of internal - and underestimate the importance of external - factors on a person's behavior
Jones and Harris: Castro Study
Task: Judge personality based on writing
IV: Chosen position versus Assigned position
DV: Estimate of writers true attitude
People assume that their writings are accurate representations of their beliefs
Self Concept
The overall set of beliefs we have about our personal attributes
Independent Self
a self defined in terms of one's own internal thoughts and feelings, and actions
Interdependent Self
A self defined in terms of one's relationships to others
Introspection
Looking inward and examining our thoughts, feelings, and motives
Self-Perception
When attitudes/feelings are uncertain, we infer their states by observing our own behaviors and the situation in which they occur
intrinsic motivation
Engaging in activities because they are personally rewarding or because they fulfill our beliefs and expectations
extrinsic motivation
engaging in activities to gain reward or avoid punishment
Overjustification Effect
When people see their driven by extrinsic reasons and under estimate the intrinsic reasons
Fixed Mindset
Abilities are set/ stable
Growth Mindset
Abilities are malleable
misattribution of arousal
people's inference about the origin of their emotional response is faulty
lateral social comparison
we want to accurately evaluate the self
upward social comparison
we are motivated to improve by setting an attainable standard of excellence
downward social comparison
we want to feel better about ourselves
Social comparison study: Pyszcynski, Greenberg, and Laprelle
P's given faux social sensitivity test. IV1: Ps score (high or low), IV2: Others relative scores (Higher or lower), DV: Percent asking to see other's relative scores
Self Handicapping
creating obstacles and excuses for ourselves that allow for a non-ability attribution of blame
Study: Berglas and Jones (1978)
Cover story: Testing effect of 2 drugs on performance
Group 1: Easy task
Group 2: Hard task
All participants received positive feedback
Then given choice to use performance-enhancing or performance-inhibiting drug for next set of similarly east or hard tasks.
Attitudes
an evaluation of judgment of people, things, or concepts
Cognitively Based Attitudes
based on thoughts/beliefs about an attitude object
Affectively Based Attitudes
Based on one's values/emotions
Behaviorally Based Attitudes
Based on past behaviors or behavioral intentions
Explicit Attitudes
Attitudes we are aware of and can report
Implicit Attitudes
Attitudes of which we are unaware
LaPiere Study (1934): Asian American Prejudice
Highlights a situation where attitudes and behaviors don't seem to coincide with one another. Looking at anti-Asian (particularly Chinese) prejudices across the country. In person results/ acceptances are different than on phone
Spontaneous Behavior Prediction
wasn't given a chance to think about attitudes prior- High Accessibility (important/strong) and personal experience
The Theory of Planned Behavior (Ajzen & Fishbein)
Attitude → Behavior Intention → Behavior
Specific Attitudes
the more specific the attitude, the better predictor
Davidson and Jaccard Study (1979) Birth Control
Askes questions about the use of birth control pills during a two year period, and every time you reduce the clarity, you are increasing the variability
Subjective Norms
How important others think about one's behaviors
Perceived Behavioral Control
the extent to which one believes they can engage in the behavior
Persuasion involves look at
who says what to whom
Factors that change the persuasion of the persuader
Credibility, Expertise, Trustworthiness, Attractiveness, Fear
Credibility
How believable does one find the communicator to be?
Expertise
the amount of knowledge the communicator has relevant to the persuasive message
Trustworthiness
Communicator's perceived intentions; their sincerity
Self Interest
Acting contrary to one's self interest is a sign of trustworthiness
Intention to Persuade
If we believe people are not intending to persuade us, they are more persuasive
The Sleeper Effect
An initially discounted persuasive message becomes more persuasive after a delay→ believe it later when you didn't believe it initially
Requirements
(1) Think about message
(2) Given discounting cue
(3) Acknowledge inaccuracy
Study: Pratkanis Greenwald Leippie and Baumgarner: 4 Day work-week?
P's received a message on the 4 day work week followed by an editors note refuted the message's claim. P's were asked about the issue 6 weeks later and 50% remembered the message, but only 8% remembered the note
Attractiveness
People are more persuasive if they are physically attrice or similar to receiver
Fear
For fear arousing messages to be effective they must
Arouse fear (but not too much) and offer a means to avoid feared outcome
The Elaboration Likelihood Model
Audiences will follow different routes to persuasion depending on whether they are motivated and able to listen to the messages
Central Route to Persuasion
If audience is motivated and able to follow message→ Message strength and how good your argument is will determine outcome
peripheral route persuasion
If audience is either unmotivated or unable to follow the message → Peripheral cues will determine outcome
Study: Petty, Cacioppo, & Goldman (1981)- Comprehensive Exams to Graduate
High relevance--> argument is more important than speaker
Low relevance--> Expertise in the key factor
Cognitive Dissonance
Unpleasant arousal occurring when two cognitions, or a cognition and a behavior, are in conflict
Means of Dissonance Reduction
Changing behavior, changing cognition, add consonant cognition, trivialize the dissonance
Dissonance and the Self-Concept
dissonance most painful when one of the cognitions is about the self