Introduction to Retailing and Value Orientations

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Vocabulary flashcards covering key retail definitions, classifications, store types, service characteristics, ownership structures, and external factors from the lecture.

Last updated 6:25 AM on 9/20/26
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15 Terms

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NAP Codes

Six-digit classification codes used to categorize businesses and retailers into specific genres and classifications for credit, taxation, marketing, and accounting purposes.

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Variety

The breadth of different product lines or categories carried by a retailer.

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Assortment

The depth or number of different individual items carried within a specific product line by a retailer.

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SKU (Stock Keeping Unit)

A unique product code or UPC barcode assigned to each distinct product in a store to track inventory and prices.

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Conventional Supermarket

A food retailer around 40,000 square feet that offers 30,000 to 40,000 items, modest service levels, pleasant ambiance, and operates on roughly 20% margins.

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Limited-Service Supermarket

A small-footprint food retailer that carries a reduced number of items and limited selection, such as Aldi or local neighborhood stores.

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Department Store

A large retail store typically located as an anchor in regional shopping malls that sells general shopping goods arranged in distinct product departments.

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Category Specialist

A retailer that carries a narrow variety of product lines but offers an extremely deep assortment within those specific categories, also known as a category killer.

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Perishability (of Services)

A unique characteristic of services stating that unused service capacity or unfulfilled appointment times cannot be stored or saved for future sales.

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Heterogeneous Service

The characteristic of services where each service delivery is unique and variable depending on who provides it, their state of mind, and the context.

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Own-Good Service

A type of service performed directly on a customer's personal property or physical body, such as automotive repair or a haircut.

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Single Store Establishment

An independent, owner-operated business, commonly referred to as a mom-and-pop store, that relies on the manager's personal capabilities and direct customer service.

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Retail Chain

A company operating multiple retail locations under a single corporate ownership structure.

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Franchising

A business model where an independent operator (franchisee) pays to use the branding, supply chains, operating models, and marketing of a parent company (franchisor).

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CD-STEP

An acronym for external macro-environmental factors that impact businesses: Culture, Demographics, Social changes, Technological changes, Economic changes, and Political changes.