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TONE
describes the author’s attitude toward his material, the audience, or both. Tone is easier to determine in spoken language than in written language.
Diction
creates tone
Imagery
descriptive language that appeals to the five senses.
Simile
a comparison using like or as
Metaphor
a comparison NOT using like or as
Analogy
shows how two things are alike, but with the ultimate goal of making a point about this comparison
Juxtaposition
When two words, phrases, images, ideas are placed closely together or side by side for contrast.
CONTRASTS
showing that two ideas, images, objects, are different
Hyperbole
an exaggeration made in a phrase
Enumeration
when a subject is divided into constituent parts or details, and may include a listing of causes, effects, problems, solutions, conditions, and consequences; the listing or detailing of the parts of something.
Irony
the expression of one's meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect.
Repetition
the act of repeating something - whether it’s words, images, sentence structure,
Alliteration
repetition of the same sound beginning several words or syllables in sequence
Parallel Structure
a similarity of sentence structure structure in a pair or series of related (not the same) words, phrases, or clauses.
Anaphora
a type of parallel structure in which the same word or words is/are repeated at the beginning of two or more lines, clauses, or sentences.
Hypophora
Figure of reasoning in which one or more questions is/are asked and then answered, often at length, by one and the same speaker; raising and responding to one’s own question(s).
Rhetorical Question
differs from hypophora in that it is not answered by the writer because its answer is obvious or obviously desired, and usually just a yes or no answer would suffice.
Allusion
A direct or indirect reference to something which is presumably commonly known, such as an event, book, myth, place, or work of art.
Anecdote
a short amusing or interesting story about a real incident or person; used as evidence to support a writer’s claim
Hypothetical Example
an example used to illustrate a claim that has not actually happened but could be true
Personification
the attribution of a personal nature or human characteristics to something nonhuman, or the representation of an abstract quality in human form.
Ethos
a means of convincing an audience of an argument via the authority or credibility of the writer.
Logos
a means of convincing an audience of an argument through the crafting of a logical argument.
Pathos
a means of convincing an audience of an argument by creating an emotional response within the reader.