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Capacity utilization
measures a firm’s output level as a percentage of its potential output.
It is a measure of a firm’s efficiency as it reveals the extent there are idle resources.
High-capacity utilization is financially important as it spreads out fixed and indirect costs of production over a large level of output.
Capacity utilization rate (formula)
(actual output / productive capacity) x 100
Capacity utilization rate (def)
measures a firm's actual output as a percentage of its capacity
ADVs of high capacity utilization rate
High fixed costs: HCU reduces the average fixed costs as fixed costs will be distributed across a higher number of units produced
Low profit margin: products with low profit margins contribute little (per unit) to the profits of a business so need to sold in large quantities to be profitable
High levels of break-even: high capacity utilization will reach break-even faster thus earning profit earlier
Low marginal costs: If the extra cost of providing a particular product to an additional customer is close to zero, then high capacity utilization is important for profitability
DIS of high capacity utilization rate (4)
Minimal time for maintenance repairs
Stress on workforce which can result in problems with quality
Negative impact on service including long waiting times or health and safety dangers, overcrowding
Not a substitute for growth as growth is limited by the maximum capacity