Fashion Auxiliary Services

These flashcards cover key concepts related to fashion auxiliary services, focusing on definitions and roles within the fashion industry.

Fashion Auxiliary Services

Information and support provided to fashion producers and retailers by consultants, agencies, trade shows, and media.

Publicity

The free and voluntary mention of a firm, product, or person in the media.

Public Relations (PR)

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Trade Publications

Specialized publications for the fashion industry that announce developments, analyze trends, and cover business conditions.

Godey’s Lady’s Book

The first fashion magazine established in 1850, reporting on the latest fashion styles.

Visual Merchandising

The arrangement and presentation of merchandise in a store to encourage sales.

Broadcast Media

Media formats, including television and radio, that communicate fashion-related content to the audience.

Social Media

Electronic communication platforms where users share information, photos, and videos, significantly influencing the fashion industry.

Advertising Agencies

Agencies that sell commercial space, prepare promotional campaigns, and perform market research for clients.

Market Research Agencies

Organizations that gather and analyze data about consumer preferences in the fashion industry.