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What is Elasticity
How much do buyers and sellers react to a change in certain market conditions?
What Determines Price Elasticity of Demand?
Individual Prefrences
Availability of close substitutes
Necessities v. Luxuries
Definition of the market
Time Horizon
Price Elasticity of demand equation
% change in Qd
____________
% change in P
What does it mean to be Elastic
Elasticity > 1
Change in Price brings about greater change in Quantity Demanded
i.e., 50% change in P causes > 50% change in Qd
What does it mean to be Inelastic
Elasticity < 1
Change in Price brings about lesser change in Quantity Demanded
i.e., 50% change in P causes < 50% change in Qd
What does it mean to be Unit Elastic
“Unit Elastic” = Elasticity = 1
Change in Price brings about the same change in Quantity Demanded
i.e., 50% change in P causes 50% change in Qd
How do we calculate the %-age changes and elasticity?
The Midpoint Method
What is the The Midpoint Method
Price Elasticity of Demand =
(Q2-Q1) / [(Q2+Q1)/2] → Midpoint
_____________________
(P2-P1) / [(P2+P1)/2] → Midpoint
General Rules of The Variety of Demand Curves
The flatter the D curve that passes through a given point, the more elastic the Qd.
The steeper the D curve that passes through a given point, the less elastic the Qd.
What does it mean to be perfectly Inelastic
VERTICAL LINE
no matter change in price demand will not change
What does it mean to be perfectly elastic
HORIZONTAL LINE
Any change in price will effect the demand
Total Revenue equation
Total Revenue (TR) = P x Q
Total Revenue is the Good is elastic
% change in Qd > % change in P.
If P rises → Qd falls → TR falls
The decrease in revenue from lower Qd> increase in revenue from higher P
If P falls → Qd rises → TR rises
(The increase in revenue from higher Qd > decrease in revenue from lower P).
Total Revenue is the Good is inelastic
% change in Qd < % change in P.
If P rises → Qd falls → TR rises
(The decrease in revenue from lower Qd < the increase in revenue from higher P.)
If P falls → Qd rises → TR falls
(The increase in revenue from higher Qd < decrease in revenue from lower P. )
What is the Total Revenue if the Good is unit elastic
E = ?: % change in Qd ? % change in P.
If P rises → Qd falls → TR ____?____.
(The increase in revenue from higher P ___?___ the decrease in revenue from lower Qd ).
If P falls → Qd rises → TR ____?____
(The decrease in revenue from lower P ___?___ the increase in revenue from higher Qd ).
What is Income Elasticity of Demand
How much Qd responds to a change in consumers’ income.
% change in Qd
over
% change in income
What is the Cross-price Elasticity of Demand
Measure of how much Qd of one good responds to a change in the price of another good.
% change in Qd (Good 1)
over
% change in P (Good 2)
What is Price Elasticity of supply
A measure of how much the Qs of a good responds to a change in the P of that good.
Loosely speaking, it measures sellers’ price sensitivity
What Determines Price Elasticity of Supply?
Flexibility of sellers and Time Horizon
Flexibility of sellers
The more/less easily the sellers can change the Q they produce.
Time Horizon
Short run = inelastic
Long run = elastic
The Variety of Supply Curves
The flatter the S curve, the greater the P elasticity of S.
The steeper the S curve, the lesser the P elasticity of S.
Unit Elastic?
The Two Roles of Economists:
Scientist:
Develop and test theories
and
Policy Advisor:
Use the theories to better the world.
Price Controls
Price Ceilings and Price Floors
Price Ceilings
Places legal maximums on prices. Examples?
Price Floors
Places legal minimums on prices.
Why would the government enact a Price Ceiling or a Price Floor?
To help buyers or sellers… when they think market prices are unfair to buyers or sellers.
Non-Binding Price Ceiling
— P is set above equilibrium
Effect = no effect on P or Q
Binding Price Ceiling
P is set below equilibrium
Effect Shortage
Non-Binding Price Floor
P is set below equilibrium
No effect on P or Q
Binding Price Floor
— P is set above equilibrium
— Effect: a surplus!
What is the Purpose of taxes
Raise revenue for public projects!
(Roads, schools, national defense, police, etc.)
Tax incidence
What portion of the tax burden is paid by whom (sellers or buyers)?
How do you find the Tax incidence
By the market! (good ol’ Supply and Demand principles)
How do you find the Tax incidence steps
Step 1: Which curve is affected by the tax?
Step 2: In which direction does the curve shift?
Step 3: What effect does this have on equilibrium price and quantity?
Lessons about tax on sellers
Taxes discourage market activity.
Buyers and sellers share the burden of the tax (tax incidence)
Lessons about tax on buyers
Taxes discourage market activity.
Buyers and sellers share the burden of the tax.
Do Normal goods have postive or negtive elaticitie
postive
Do Inferior Goods have postive or negtive elaticitie
negtive
Necessitities have a small or large income elasticites
small
Luxuries have a small or large income elasticites
large
substitutes have postive or negtive cross price elasticities
positive
complements have postive or negtive cross price elasticities
negtive
Who carries the tax-incedent
whoever is the least inelastic
Who pays luxary tax
the wealthy
who is most effected by luxary tax
the middle class