Unit 1.1

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11 Terms

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rhetoric definition

study of effective, persuasive language use

power of words

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6 rhetorical situation uses

purpose

exigence

audience

speaker

message

writer

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purpose

authors intention in communicating

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exigence

what compelled the author to write the piece

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context

circumstances surrounding the situation

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writer

who is doing the writing

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message

main idea/content being communicated

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audience

WHO the writer is speaking to

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acronym to analyze rhetoric situation

Speaker

Occasion

Audience

Purpose

Speaker

Tone

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appeals

strategic choices made based on rhetorical situation to persuade audience

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ethos, pathos, logos

ethos - ethics (beliefs/values)

pathos - emotion

logos - logic (facts)