Marketing Ch. 3

deontological theory

states that people should adhere to their obligations and duties when analyzing an ethical dilemma
I will do what is right

utilitarian theory

founded on the ability to predict the consequences of an action
benefits the most people

virtue ethics

i would do what a good person would do

casuist ethical theory

compares a current ethical dilemma w/ examples of similar dilemmas and their outcomes
based on this case, I would do this

moral relativism

belief that ethical truths depend on the individuals and groups holding them
it depends

code of ethics

guideline to help marketing managers and other employees make better decisions

FCPA

Foreign Corrupt Practices Act

corporate social responsibility

business concern for society's welfare

stakeholder theory

social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firms operation

cause related marketing

cooperative marketing efforts between a for profit firm and a nonprofit org

preconventional morality

based on punishment and reward, self centered, calculating, selfish

conventional morality

moves toward the expectations of society

post conventional morality

less concerned about how others see them and more concerned about how they see and judge themselves over the long run