1. Potential new Entrants: If the threat is low, that is good. (Ex: airlines; costly entry) Internet reduces barriers to entry, 2. Bargaining Power of Buyers: You want buyers to have low power; to set prices to buyers. Internet gives more power to buyers, 3. Bargaining power of suppliers: Internet trends to increase bargaining power of suppliers (Ex: if you supply to Starbucks, you have no power and they'll push you around), 4. Threat of Substitute Products: Internet creates new substitution threats (Ex: air travel vs Zoom), 5. Rivalry among Competitors: Disruptive, downward pressure on prices. Try to avoid