At work: Careers

Telesales (n) /ˈtel.seɪlz/ (She works in telesales for a large company.)

🔸 selling products or services by telephone → bán hàng qua điện thoại

Cold calling (n) /ˈkəʊld ˌkɔː.lɪŋ/ (Cold calling can be an effective way to find new customers.)

🔸 calling people who have not previously expressed interest in your product → gọi điện chào hàng cho khách chưa có liên hệ trước

Telemarketing (n) /ˈtel.ɪˌmɑː.kɪ.tɪŋ/ (The company uses telemarketing to promote its services.)

🔸 marketing products or services by telephone → tiếp thị qua điện thoại

Hard sell (n) /ˌhɑːd ˈsel/ (Customers often dislike the hard sell.)

🔸 a forceful way of persuading someone to buy something → cách bán hàng gây áp lực; chèo kéo mua hàng

Part with their money (phr) /pɑːt wɪð ðeə ˈmʌn.i/ (People are reluctant to part with their money.)

🔸 to spend or give away money

Merchandise (n) /ˈmɜː.tʃən.daɪz/ (The shop sells official merchandise.)

🔸 goods that are bought and sold → hàng hóa; hàng thương mại

Look back (phr v) /lʊk bæk/ (When I look back

I realize how much I have learned.)

Stock (v) /stɒk/ (The shop keeps a wide range of products in stock.)

🔸 to have goods available for sale → có sẵn hàng; dự trữ hàng

Trade up (phr v) /treɪd ʌp/ (They traded up to a more expensive car.)

🔸 to exchange something for a better or more expensive version → đổi/nâng cấp lên thứ tốt hoặc đắt hơn

Trade down (phr v) /treɪd daʊn/ (Some customers are trading down to cheaper brands.)

🔸 to exchange something for a cheaper or less advanced version → đổi xuống thứ rẻ hơn hoặc kém cao cấp hơn

Brand loyalty (n) /ˌbrænd ˈlɔɪ.əl.ti/ (Strong brand loyalty can keep customers coming back.)

🔸 the tendency to keep buying from the same brand → lòng trung thành với thương hiệu

Loss leader (n) /ˈlɒs ˌliː.dər/ (The supermarket uses milk as a loss leader.)

🔸 a product sold very cheaply to attract customers who may buy other things → sản phẩm bán dưới giá vốn để thu hút khách hàng

Niche market (n) /ˌniːʃ ˈmɑː.kɪt/ (The company targets a niche market of environmentally conscious consumers.)

🔸 a small

Come/go under the hammer (idiom) /kʌm/ɡəʊ ˌʌn.də ðə ˈhæm.ər/ (The painting will go under the hammer next week.)

🔸 to be sold at an auction → được đem ra đấu giá

Auction (n) /ˈɔːk.ʃən/ (The house was sold at auction.)

🔸 a public sale where goods are sold to the person who offers the highest price → cuộc đấu giá

Property (n) /ˈprɒp.ə.ti/ (They own several properties in the city.)

🔸 a building or piece of land that someone owns → bất động sản; tài sản

Bid (n) /bɪd/ (Several bids were made for the painting.)

🔸 an offer to pay a particular amount for something at an auction → giá đặt mua; lời trả giá

Bidder (n) /ˈbɪd.ər/ (The highest bidder won the painting.)

🔸 a person who offers to pay a particular amount for something → người trả giá; người tham gia đấu giá

Lucrative (adj) /ˈluː.krə.tɪv/ (Property investment can be a lucrative business.)

🔸 producing a lot of money or profit → sinh lợi; béo bở; có lợi nhuận cao

Red tape (n) /ˌred ˈteɪp/ (The project was delayed by government red tape.)

🔸 official rules and procedures that cause unnecessary delays → thủ tục hành chính rườm rà; quan liêu

Takeover (n) /ˈteɪkˌəʊ.vər/ (The company announced a takeover of its main competitor.)

🔸 the act of gaining control of a company by buying it → sự thâu tóm; tiếp quản công ty

Proposition (n) /ˌprɒp.əˈzɪʃ.ən/ (They made an attractive business proposition.)

🔸 an offer or suggestion

Reach a compromise (phr) /riːtʃ ə ˈkɒm.prə.maɪz/ (The two sides finally reached a compromise.)

🔸 to reach an agreement by accepting less than what you originally wanted → đạt được thỏa hiệp

Hammer out a deal (idiom) /ˌhæmər aʊt ə ˈdiːl/ (The two companies hammered out a deal after weeks of negotiations.)

🔸 to reach an agreement after lengthy discussion and negotiation → thương lượng để đạt được một thỏa thuận

Capital assets (n) /ˈkæp.ɪ.təl ˌæs.ets/ (The company invested heavily in capital assets.)

🔸 long-term assets such as buildings

Holiday property letting agency (n) /ˈhɒl.ə.deɪ ˈprɒp.ə.ti ˈlet.ɪŋ ˌeɪ.dʒən.si/ (She works for a holiday property letting agency.)

🔸 a business that arranges the rental of properties for holidays → công ty đại lý cho thuê bất động sản nghỉ dưỡng