feelings, based on our beliefs, that predispose our reactions to objects, events, and people
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Mere Exposure Effect
The more you are around someone, the more likely you will become fond of them
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Central Route to Persuasion
Offers logical evidence that aim to trigger favorable thoughts about an idea
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Peripheral Route to Persuasion
Causes people to respond to incidental cues that make them see an idea favorably
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Cognitive Dissonance Theory
Stats that when there is a disagreement between what we do and what we believe we change our attitudes to reduce tension
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Foot in the Door
When someone starts with a small request and builds to a larger request
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Door in the Face
Refusing a large request (“door slam”)
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Norms of Reciprocity
the social standard that people who help others will receive equivalent benefits from them in return
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Attribution Theory
about the processes by which people ascribe motives to their own and others’ behavior, and particularly whether these motives are either internal and personal
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Self-Fulfilling Prophesy
the physical outcome of a situation being influenced by our thinking, either positively or negatively
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Fundamental Attribution Error
that we estimate the traits of a person based on the situation
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Collective Culture
a community that prioritizes the group over the individual
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Individual Culture
a community that prioritizes the individual over the collective group
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False-Consensus Effect
the tendency to assume that one’s own opinions, beliefs, attributes, or behaviors are more widely shared than is actually the case
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Self-Serving Bias
the tendency people have to seek out information and use it in ways that advance their self-interest
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Just-World Bias
the tendency to believe that the world is just and that people get what they deserve
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Prejudice
bias that devalues people because of their perceived membership of a social group
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Discrimination
the unfair or prejudicial treatment of people and groups based on characteristics such as race, gender, age, or sexual orientation
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Scapegoat
the tendency to blame someone else for one's own problems
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Out of Group Bias
the tendency to assume that the members of other groups are very similar to each other
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In Group Bias
the tendency to favor one's own group over other groups
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Bystander Effect
We are less likely to help when others are around
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Diffusion of Responsibility
a person is less likely to take responsibility for action or inaction when other bystanders or witnesses are present
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Social Facilitation
more likely to perform better on small tasks when others are around
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Conformity
when you change your behavior to fit into a group
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Obedience
when one obeys an authority figure’s orders, despite not necessarily agreeing with them
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Norms
the rules of a group of people that mark out what is appropriate, allowed, required, or forbidden for various members in different situations
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Group Polarization
a majority opinion strengthens the more you discuss it
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Groupthink
the desire for harmony sometimes leads us to make quick decisions without considering the alternatives (when working in groups)
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Deindividuation
in big, especially anonymous groups, lose self-awareness and self-restraint, acting out irresponsibly
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Social Script
a set of actions that are previously expected by an individual in certain circumstances or contexts
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Halo Effect
the tendency to allow one specific trait or our overall impression of a person, company or product to positively influence our judgment of their other related traits