Attitude
feelings, based on our beliefs, that predispose our reactions to objects, events, and people
Mere Exposure Effect
The more you are around someone, the more likely you will become fond of them
Central Route to Persuasion
Offers logical evidence that aim to trigger favorable thoughts about an idea
Peripheral Route to Persuasion
Causes people to respond to incidental cues that make them see an idea favorably
Cognitive Dissonance Theory
Stats that when there is a disagreement between what we do and what we believe we change our attitudes to reduce tension
Foot in the Door
When someone starts with a small request and builds to a larger request
Door in the Face
Refusing a large request (“door slam”)
Norms of Reciprocity
the social standard that people who help others will receive equivalent benefits from them in return
Attribution Theory
about the processes by which people ascribe motives to their own and others’ behavior, and particularly whether these motives are either internal and personal
Self-Fulfilling Prophesy
the physical outcome of a situation being influenced by our thinking, either positively or negatively
Fundamental Attribution Error
that we estimate the traits of a person based on the situation
Collective Culture
a community that prioritizes the group over the individual
Individual Culture
a community that prioritizes the individual over the collective group
False-Consensus Effect
the tendency to assume that one’s own opinions, beliefs, attributes, or behaviors are more widely shared than is actually the case
Self-Serving Bias
the tendency people have to seek out information and use it in ways that advance their self-interest
Just-World Bias
the tendency to believe that the world is just and that people get what they deserve
Prejudice
bias that devalues people because of their perceived membership of a social group
Discrimination
the unfair or prejudicial treatment of people and groups based on characteristics such as race, gender, age, or sexual orientation
Scapegoat
the tendency to blame someone else for one's own problems
Out of Group Bias
the tendency to assume that the members of other groups are very similar to each other
In Group Bias
the tendency to favor one's own group over other groups
Bystander Effect
We are less likely to help when others are around
Diffusion of Responsibility
a person is less likely to take responsibility for action or inaction when other bystanders or witnesses are present
Social Facilitation
more likely to perform better on small tasks when others are around
Conformity
when you change your behavior to fit into a group
Obedience
when one obeys an authority figure’s orders, despite not necessarily agreeing with them
Norms
the rules of a group of people that mark out what is appropriate, allowed, required, or forbidden for various members in different situations
Group Polarization
a majority opinion strengthens the more you discuss it
Groupthink
the desire for harmony sometimes leads us to make quick decisions without considering the alternatives (when working in groups)
Deindividuation
in big, especially anonymous groups, lose self-awareness and self-restraint, acting out irresponsibly
Social Script
a set of actions that are previously expected by an individual in certain circumstances or contexts
Halo Effect
the tendency to allow one specific trait or our overall impression of a person, company or product to positively influence our judgment of their other related traits