Lesson 7: Mass Communication

Communication technology

• interaction between (devices or tools) and the environment and social context in which they are used

• Involves the sending and receiving of signals containing audio, video or other data formats

Milestones of Communication Technology

1. Pony Express

2. Electric telegraph

3. Telephone

4. Radio broadcasting

5. Television

6. Internet

Internet Connection

Connectivity & convenience

Unibiquitos

Exists or is present everywhere at the same time

Metaverse

Physical and Digital realities

Internet

• new era of communication, connectivity and information exchange

• Revolutionized how we access, share, and create content

• Enabling individuals to connect with others, access vast repositories of knowledge

Mobile Phones

• Transformed communication by making it portable, allowing individuals to stay connected while on the go

• Multifunctional tool for communication, productivity and entertainment

Social Media Examples

• Facebook

• Instagram

• Twitter

• Tiktok

• Youtube

Social Media

• revolutionized how we interact, share information, and form communities online

• Instant communication, content sharing, and social networking 

• Powerful tool for activism

Artificial Intelligence (AI)

• Driving the next wave of innovation in communication technology

• Enhancing personalized communication experiences

Internet of Things (IoT)

• network of interconnected physical devices

• Embedded with software, sensors, and connectivity features

• Enable them to collect, exchange, and act on data through the internet

5G Networks and the Metaverse

• accelerate the pace of communication technology evolution

• Offering faster speeds, lower latency, and greater connectivity

• Blends physical with digital

• VR headsets, AR glasses, and other immersive interfaces

Metaverse Example

- Interactive gaming and social experiences

- Immersive virtual learning

Virtual reality

immerses users in virtual environments

Augmented reality

overlays digital information onto the real world

Good effects of Communication Technology

• Fast & Convenient communication

• Quick access to wealth of information

• Immediate and cost-effective communication

Bad effects of Communication Technology

• Privacy and cybersecurity

• Fake news and misinformation

• Decreased attention span & chronic stress

Social Media Effects

• People are exposed to travel ideas, new cultures, and ways of life

• Boredom in Conversation

• Information overload

• Less reactions to non-verbal, emotional and social cues

• Feeling that there’s need to share

• Negative self-image

• So much of a sense of urgency

Social Media Communication Style

• Summarized Writing

• Abbreviated style of communication

• Unfiltered Interaction

• Use of GIFs and Emojis

• Create viral messages

Use of Social Media in Business Communication

1. Building a Community

2. Brands are Speaking Directly to Audiences (needs and feedback)

3. Social Media is Changing Traditional media (influencers)

4. Brands Can Have a More Personal Connection with the Media

5. There’s an opportunity to coordinate with PR Efforts

What Should We Do?

• Prioritize Accuracy and Honesty

• Respect Privacy and Intellectual Property

• Be Professional

• Think Before You Post

• Set Privacy Controls

• Communicate with purpose