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euphemism
describing something with ‘gentler’ words to ‘soften the blow’ of the original meaning
ex: not the sharpest tool in the shed means not so smart.
colloquial
everyday language, one will not write that way, informal
pedantic
so precise and nit picky, paying unnecessary attention to really small details (negative connotation)
ex: Did you dot your ‘i’’s and cross your ‘t’’s?
didactic
moral instruction, over the top moralizing, in your face, so overly moral about an idea that it is hard to see it any other way
ex: a didactic set out to expose social injustice
pseudonym
a name that a writer/musician can go under rather than going under their own name. Separates their personal and professional lives.
ex: Lady Gaga, Doja Cat, The Weeknd, Lana del Rey, George Orwell, Dr. Seuss
cacophony
unpleasant to heare, clash of sounds, discordant, sounds that don’t go well with the tone of a word
ex: hard K’s, X’s, nails on a chalkboard
euphony
pleasant sounds that flow well together, roll off the tongue well; sounds that go with the tone of the word
claim
an assertion THAT IS ARGUABLE
assertion
point you are trying to make
first hand evidence
something you know, whether it’s from personal experience, anecdotes you’ve heard from others, observations, or your general knowledge of events
personal experience (adds a human element and can be an effective way to appeal to pathos, great way to make an abstract issue more human, can interest readers and draw them in).
anecdotes about other people that you’ve observed or been told
current events - through your own observations (being at the scene)
journalists being an eye witness to something'
memoirs
autobiographies
interviews
second hand evidence
evidence accessed through research, reading, and investigation. Includes factual and historical information, expert opinion, and quantitative data. When you cite what someone else knows, not what you know. Central appeal to logos
historical information (verifiable facts that a writer knows from research. Can provide background and context to current debates. Can help establish a writer’s ethos because it shows they have taken the time and effort to research the matter. Often used to develop a point of comparison or contrast to a more contemporary situation.
expert opinion (an expert is someone who has published research on a topic or whose job gives them specialized knowledge. You might cite the viewpoint of an individual who is an “expert” in a local matter)
textbooks, biographies
quantitative evidence
includes things that can be represented in numbers: statistics, surveys, polls, census information. Can be persuasive in its appeal to logos.
open thesis
a statement that does not list all the points the writer intends to cover in an essay, more beneficial for a longer essay
closed thesis
a statement of the main idea of the argument that also previews the major points the writer intends to make. Closed because it limits the number of points the writer will make, often includes (or implies) the word because.
periodic sentence
the main clause of the sentence is at the end of the sentence
cumulative
the main clause of the sentence is at the beginning of a sentence
Why use metaphors?
helps audience visualize what you are talking about
helps to elucidate what is being said
helps sympathize to something that someone might see easier
Why shouldn’t one use clichés?
shows you don’t have much knowledge on what you are talking about
you are not creating your own ideas - taking from others
you might not know the actual meaning but these words are so overused
ex: don’t judge a book by its cover
Why use footnotes?
provide necessary information that is relevant to the text but might interrupt the flow of the piece
something that helps drill into a certain topic, but does not fit into the flow of what you are saying
don’t have to read it to know what is going on
claim of policy
proposing a change. generally begins with a definition of the problem, explains why it is a problem, and then explains the change that needs to happen
ex: Declaration of Independence, Constitution, JFK Inaugural Speech
claim of fact
assert that something is true or not true. Can be verified and must be arguable
ex: Zimbabwe has an unstable government. (you can argue against it).
Restaurants on Main Street are more popular with older patrons than younger ones.
claim of value
argues that something is good or bad, right or wrong, desirable or undesirable. May be personal judgments based on taste, or may be more objective evaluations based on external criteria. Must be arguable.
Ex: Brad Pitt is the best leading man in Hollywood.
While Pitt may be the best looking actor in Hollywood, Leonardo DiCaprio is more highly paid and his movies tend to make more money.
music/movie reviews
Logicial fallacies
potential vulnerabilities or weaknesses in an argument. Failure to make a logical connection between the claim and the evidence used to support the claim. May be accidental but can also be used to manipulate or deceive. Mistake or error in reasoning that makes your argument weak or invalid
fallacies of relevance
fallacies that result from using evidence that is irrelevant to the claim. Occurs when a speaker skips to a new and irrelevant topic in order to avoid the topic of discussion
fallacies of accuracy
fallacies that result from using evidence that is either intentionally or unintentionally inaccurate
fallacies of insufficiency
fallacies that occur when evidence is insufficient
bandwagon/ad populum
occurs when evidence boils down to “everybody’s doing it, so it must be a good thing to do”
the speaker argues that if it’s popular and lots of people believe it, it must be true
just because many people believe something does not make it true and doesn’t make it sound reasoning for an argument
often used in propaganda
people generally enjoy to feel like they belong - appeals to their sense to be desirable and desire to fit in
straw man
occurs when a speaker chooses a deliberately poor or oversimplified example in order to ridicule and refute an opponent’s viewpoint
ex: If someone suggests increasing funding for public schools, someone else might respond, “So you want to bankrupt the country by giving everyone easy A’s?”
either-or fallacy / false dilemma
speaker presents two extreme options as the only possible choices
offers only two ways to view the issue, and both are extreme and inaccurate
circular reasoning
repeating the claim as a way to provide evidence, resulting in no evidence at all
ex: You can’t give me a C, I’m an A student.
ex: Buy this shampoo because it’s the best shampoo!
ad hominem
"against the man”
tactic of switching the argument from the issue at hadn to the character of the other speaker
personal attack
arguing agains the person instead of addressing the issue
ex: Senator Smith’s vote on the tax policy is wrong because he drinks excessively.
While Senator Smith’s behavior may be frowned upon, his tax policy vote is independent of his behavior.
Ex: If you argue that a park in your community should not be renovated because the person supporting it was arrested during a domestic dispute. (The person’s character is not relevant to the claim)
appeal to false authority
occurs when someone who has no expertise to speak on an issue is cited as an authority
Ex: A TV star is not a medical expert, even though pharmaceutical advertisements often use celebrity endorsements.
Post hoc ergo propter hoc
“After which therefore because of which”
it is incorrect to always claim that something is a cause just because it happened earlier
correlation does not imply causation
faulty cause and effect reasoning. An argument about cause and effect as to show that two things occur together and are actually connected
Ex: because the rooster crowed, the sun came up.
faulty analogy
two things may not be comparable
a comparison of two things where one may be irrelevant or inconsequential compared to the other
advertisements sometimes draw these analogies to appeal to pathos
assuming that because two things are alike in one or more respects, they are not necessarily alike in some other respect
hasty generalization
not enough evidence to support a particular conclusion
fallacy of insufficiency
faulty conclusion is reached due to inadequate evidence
Ex: Smoking isn’t bad for you; my great aunt smoked a pack a day and lived to be 90.
Ex: processed foods are not bad for you. My sister ate Cheetos every day for 80 years and never had any issues with her health.
Slippery slope
presents a chain of cause and effect whereby the first cause establishes an irreversible trend, sometimes called the “domino effect”
Ex: If I let you skip dinner, then I’ll have to let the other kids skip dinner.
the proof may be okay, but it leads to the wrong conclusion.
Ex: If I fail this test, I fail the quarter, then I will fail the year, then I will not get into college of my choice, then I won’t meet the spouse of my dreams, then my life will be ruined, all because I failed this test.