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Ceteris Paribus
Being able to see the impact of one variable on another, by assuming that everything else remains constant.
Law of diminishing marginal utility
The added satisfaction a consumer gets by having one more unit of a good or service.
Utility
The measure of the value achieved by consuming something.
A contraction in demand
A movement along the curve showing quantity demanded reducing as price increases.
An extension in demand
A movement along the curve showing quantity demanded increasing as price reduces