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Q: What does Pearson’s r measure?
A: The strength (absolute value) and direction (sign) of a correlation, ranging from -1 to +1.
Q: What does correlation NOT imply?
A: Causation — a correlation can be due to a third variable (spurious correlation).
Q: Give an example of spurious correlation.
A: Ice cream sales and drowning deaths are correlated, but the third variable is hot weather.
Q: What makes a measure “unobtrusive”?
A: It uses evidence from behavior (like dents on lockers) instead of observing or asking directly, reducing reactivity.
Q: How is observer bias different from demand characteristics?
A: Observer bias = researcher records what they expect.
Demand characteristics = participants change behavior to match what they think the researcher wants.
Q: What is reactivity?
A: When participants change their behavior simply because they know they are being observed.
Q: Define adaptation.
A: A trait shaped by natural selection because it solved an ancestral survival or reproduction problem.
Q: Define by-product.
A: A characteristic that comes along with an adaptation but has no function itself (ex: belly button).
Q: Define noise.
A: Random effects from chance mutations or developmental quirks, not adaptive.
Q: Define evolutionary mismatch.
A: Traits once adaptive in ancestral environments but maladaptive in modern settings (ex: craving sugar).
Q: Define dispositional inference.
A: Judging behavior as caused by personality or traits.
Q: Define fundamental attribution error.
A: Overestimating personality’s role while underestimating situational influences.
Q: Define self-serving bias.
A: Taking credit for success (internal) and blaming failures on external factors.
Q: Define hedonic adaptation.
A: The tendency for emotions to return to a baseline level after positive or negative events.
Q: Define impact bias.
A: Overestimating how strongly or how long an event will affect future emotions.
Q: Define empathy gap.
A: Underestimating the influence of future emotional states on behavior (ex: thinking you’ll resist cake later).
Q: Endogenous vs exogenous emotions?
A: Endogenous = relevant to the decision.
Exogenous = irrelevant to the decision but still influences it (ex: sunny mood → spending more).
Q: Define peak-end rule.
A: Memories of events are shaped by the emotional peak and the ending, not the average.
Q: Define statistical numbing.
A: We feel more moved by the story of one individual than by statistics about many people.