PSO01 - SS1 - Introduction to Data Analytics for Business

These flashcards cover essential vocabulary and concepts related to data analytics and ethical considerations in business.

Ad-hoc

A Latin term meaning 'for this' or 'for this situation', referring to a solution created for a specific case.

Ad-hoc Report Creation

The process of creating reports upon request, typically for a specific purpose or to answer a precise question.

Data

Raw, unprocessed facts and figures without context or meaning.

Information

Data that has been organized, processed, or structured to provide context and meaning.

Insight

Understanding that can lead to actionable recommendations or decisions based on data.

Diagnostic Analytics

Analytics that involve methods such as focus groups and in-depth interviews to understand patterns.

Cognitive Analytics

AI that applies human-like intelligence to tasks, often related to improving efficiency.

Privacy & security

Protecting personal data from unauthorized access, misuse, or breaches

Data Bias

A limitation in data or information that produces an inaccurate representation of a population.

Explainability

The ability to understand and explain how an AI system makes decisions.

Manipulation

The unethical use of data and AI to influence or deceive individuals for personal or corporate gain.