Persuasion

It is a pattern that is used to convince the reader to agree to an argument/claim about a particular topic

persuasion

is a statement that will certainly have a perspective or viewpoint (worth an argument)

claim

•  is a statement that will NOT certainly be agreed upon (no one will agree)

fallacy

types of claim

• claim of fact

• claim of value

• calim policy

- information that may be true or not.

Claim of fact

types of claim of fact

• Claim of fact in the past

• Claim of fact in the present

• Claim of fact in the future

- describes something/someone in a positive/negative; good way or bad way.

Claim of value

• (desirable/undesirable)

– beautiful – creative – enticing

– disgusting – boring – ugly

aesthetic value

•  (good/bad)

– more – better – correct – acceptable

– less –worse – ineffective – unacceptable

moral value

• statements that demands someone of what they should/should not do done

  • Signal words: must, should, mandate, demand, etc.

claim of policy

three modes of persuasion

• ethos

• pathos

• logos

• • Testimony

  • Story in a first-person point of view

  • Personal experience

• Ethos

• • Emotional appeal

  • Sympathy

  • Personal experience of other people

• Pathos

• • Data (percentage, average, etc.)

  • Information from news articles

  • Logic

  • Convinces an audience through facts and figures

• Logos