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Demand Curve
Shows the quantity demanded at different prices.
Consumer Surplus
The difference between willingness to pay and actual price.
Formula for Consumer Surplus
Area of a triangle = ½ × base × height.
Shifts in Demand Curve
Increase in demand: Curve shifts outward (right/up).
Decrease in Demand
Curve shifts inward (left/down).
Income Effect on Demand
↑ Income → ↑ demand for normal goods (cars, electronics).
Population Effect on Demand
More people = more demand.
Price of Substitutes
↓ price of natural gas → ↓ demand for oil.
Price of Complements
↓ price of beef → ↑ demand for hamburger buns.
Expectations in Demand
If future supply is threatened, demand increases today.
Tastes Effect on Demand
Fads, health trends, advertising.
Supply Curve
Shows quantity supplied at different prices.
Producer Surplus
Difference between market price and minimum acceptable price (cost).
Total Gains from Trade
Consumer Surplus + Producer Surplus.
Shifts in Supply Curve
Decrease in costs → Supply increases (curve shifts right/down).
Technology / Input Prices
Better drilling tech → more supply.
Taxes & Subsidies
Tax → increases costs, shifts curve up by tax amount.
Expectations in Supply
If firms expect higher future prices, they reduce supply today.
Entry or Exit of Producers
More producers → ↑ supply (curve shifts right).
Changes in Opportunity Costs
If producing oil becomes more/less attractive compared to alternatives, supply shifts.
Key Things to Remember for Test
Demand slopes down (due to substitution & different valuations).
Supply Slopes Up
Due to rising production costs.
Equilibrium Price (P*)
The price where quantity demanded = quantity supplied.
Equilibrium Quantity (Q*)
The amount bought/sold at equilibrium.
Surplus
Occurs when price > P*, leading to excess supply.
Shortage
Occurs when price < P*, leading to excess demand.
Consumer Surplus (CS)
Difference between willingness to pay and actual price.
Producer Surplus (PS)
Difference between actual price and cost.
Total Surplus (TS)
Sum of Consumer Surplus and Producer Surplus, maximized at equilibrium.
Efficiency Conditions of a Free Market
1. Goods go to buyers with highest WTP. 2. Goods are produced by sellers with lowest cost. 3. No unexploited gains or wasted trades.
Increase in Demand
Entire demand curve shifts right.
Increase in Quantity Demanded
Movement along the curve due to lower price.
Supply Shift Up
Costs fall or technology improves, leading to lower prices and higher quantity.
Supply Shift Down
Costs rise, leading to higher prices and lower quantity.
Demand Shift Up
Leads to higher prices and higher quantity.
Demand Shift Down
Leads to lower prices and lower quantity.
Free Market
Pushes toward Q* with no wasted resources or missed gains.
Vernon Smith
Conducted 1956 lab experiments showing prices/quantities converged to predicted equilibrium.
OPEC Embargo (1973-74)
Supply cut leading to prices tripling.
Iranian Revolution (1979)
Supply shocks leading to record high prices ($180 in 2022 dollars).
2009 Recession
Demand decreased, leading to falling prices.
China & India Growth (2000s-2010s)
Increased demand leading to rising prices.
Market Forces
Sellers compete with sellers to lower prices; buyers compete with buyers to raise prices.
Price Elasticity of Demand (Eᴅ)
Responsiveness of Qᴅ to a change in P.
Price Elasticity of Demand Formula
Eᴅ = %ΔQᴅ ÷ %ΔP
Midpoint Method for %ΔQᴅ
%ΔQᴅ = (Q₂ - Q₁) ÷ [(Q₂+Q₁)/2]
Midpoint Method for %ΔP
%ΔP = (P₂ - P₁) ÷ [(P₂+P₁)/2]
Elastic Demand
Eᴅ > 1 → Q changes a lot
Inelastic Demand
Eᴅ < 1 → Q changes a little
Unit Elastic Demand
Eᴅ = 1
Perfectly Elastic Demand
Flat curve
Perfectly Inelastic Demand
Vertical curve
Determinants of Demand Elasticity
More substitutes → elastic; Longer time horizon → elastic; Luxury vs necessity → luxuries elastic; Narrow market → elastic; Larger share of budget → elastic.
Price Elasticity of Supply (Eₛ)
Responsiveness of Qₛ to a change in P.
Price Elasticity of Supply Formula
Eₛ = %ΔQₛ ÷ %ΔP
Elastic Supply
Eₛ > 1
Inelastic Supply
Eₛ < 1
Perfectly Elastic Supply
Flat curve
Perfectly Inelastic Supply
Vertical curve
Determinants of Supply Elasticity
Difficult to increase production (raw materials) vs Easy to increase production (manufactured goods); Large share of input markets vs Small share of input markets; Global supply vs Local supply; Short run vs Long run.
Income Elasticity of Demand (Eᵢ)
Eᵢ = %ΔQᴅ ÷ %ΔIncome
Normal Goods
Eᵢ > 0 (necessities small, luxuries large)
Inferior Goods
Eᵢ < 0
Cross-Price Elasticity of Demand (Eₓʏ)
Eₓʏ = %ΔQᴅ (X) ÷ %ΔP (Y)
Substitutes
Eₓʏ > 0
Complements
Eₓʏ < 0
Demand Shift Prediction Formula
%ΔP = %ΔD ÷ (|Eᴅ| + Eₛ)
Supply Shift Prediction Formula
%ΔP = -%ΔS ÷ (|Eᴅ| + Eₛ)