module 11 - vertical integration

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CVS pharmacy acquired caremark RX, the company that manages pharmacy benefits

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backward integration

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apple computers also has apple store

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forward integration

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1

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CVS pharmacy acquired caremark RX, the company that manages pharmacy benefits

backward integration

2

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apple computers also has apple store

forward integration

3

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disney sells its merchandise in disney parks

forward intregration

4

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netflix is creating its own tv shows

backward integration

5

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abay owns online payment businesses

backward integration