AP English Lang - Rhetoric & Rhetorical Situation - Semester Exam

Ethos

Appeal to shared beliefs/values and credibility

Pathos

Appeal to emotion

Logos

An appeal based on logic or reason

Rhetoric

The art of using language effectively and persuasively

Exigence

The specific occasion/event that prompted the message to be spoken/written

Rhetorical Situation

The circumstance in which someone is communicating

Persona

The character a speaker or writer creates to present themselves to an audience

Tone

The attitude a literary work takes towards its subject and theme.

Rhetorical Analysis

An evaluation of how well a text achieves its purpose by examining its persuasive techniques

Purpose

Why the speaker is conveying a message

Audience

Who the writer is speaking to

Context

The circumstances, atmosphere, attitudes, and events surrounding a text

Speaker

Who is communicating the text

Message

What the writer wants the audience to think or know

Argument

An assertion or thesis supported with evidence