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Rhetorical Triangle
The relationship between the speaker, audience, and subject.
Ethos
An appeal to credibility or character; e.g., A doctor endorsing a medical treatment to establish trust.
Pathos
An appeal to emotion; e.g., A commercial showing shivering puppies in a shelter to solicit donations.
Logos
An appeal to logic or reason; e.g., Citing a scientific study that proves 90% of users saw improvement.
Exigence
The spark or occasion that prompts the writer to write; e.g., A recent oil spill prompting an environmentalist to write an urgent op-ed.
Purpose
What the speaker wants the audience to do or feel; e.g., To persuade citizens to vote for a specific environmental bill.
Audience
The specific group a text is targeted toward; e.g., Tech-savvy teenagers vs. retired investors.
Speaker
The persona or voice the author adopts; e.g., A politician positioning themselves as a "common man" to gain votes.
Context
The circumstances, atmosphere, or events surrounding a text; e.g., A speech delivered during the height of the Great Depression.
Tone
The writer's attitude toward the subject; e.g., Using words like "shameful" and "appalling" to create a vitriolic tone.
Mood
The feeling created in the reader by the text; e.g., A description of a dark, rainy alley creating an ominous mood.
Diction
Strategic word choice; e.g., Choosing "slender" (positive) over "scrawny" (negative).
Syntax
The arrangement of words and phrases into sentences.
Denotation
The literal, dictionary definition of a word.
Connotation
The emotional or cultural associations of a word; e.g., "Home" suggesting warmth and security rather than just "house."
Allusion
A brief reference to a person, event, or place; e.g., "He was a real Romeo with the ladies."
Anaphora
Repetition of a word or phrase at the beginning of successive phrases; e.g., "We shall fight on the beaches, we shall fight on the landing grounds..."
Antithesis
Opposition or contrast of ideas in a parallel construction; e.g., "Better to reign in Hell than serve in Heaven."
Archaic Diction
Old-fashioned or outdated choice of words; e.g., Using "thee" or "thou" in modern writing.
Asyndeton
Omission of conjunctions between coordinate phrases; e.g., "I came, I saw, I conquered."
Cumulative Sentence
Sentence that completes the main idea at the beginning and then builds; e.g., "The fire alarm went off, making a loud clang, startling the students, and causing a massive panic."
Hortative Sentence
Sentence that exhorts, urges, or calls to action; e.g., "Let us begin anew, remembering that civility is not a sign of weakness."
Imperative Sentence
Sentence used to command or enjoin; e.g., "Close the door."
Inversion
Inverted order of words in a sentence; e.g., "Whose woods these are I think I know."
Juxtaposition
Placement of two things closely together to emphasize differences; e.g., A high-tech laptop sitting on an antique wooden desk.
Metaphor
Figure of speech that compares two things without using like or as; e.g., "The snow is a white blanket."
Oxymoron
Paradoxical juxtaposition of words that seem to contradict; e.g., "Jumbo shrimp" or "organized chaos."
Parallelism
Similarity of structure in a pair or series of related words/phrases; e.g., "Singing a song, playing a game, and telling a story."
Periodic Sentence
Sentence whose main clause is withheld until the end; e.g., "After a long, bumpy flight and a tedious wait at customs, we finally arrived."
Personification
Attribution of a lifelike quality to an inanimate object; e.g., "The wind whispered through the trees."
Rhetorical Question
A question posed for effect rather than an answer; e.g., "Do you want to be a failure for the rest of your life?"
Synecdoche
Figure of speech that uses a part to represent the whole; e.g., "All hands on deck" where "hands" represents the sailors.
Zeugma
Use of two different words in a grammatically similar way that produces different meanings; e.g., "He broke her car and her heart."
Alliteration
Repetition of the same sound beginning several words; e.g., "Peter Piper picked a peck of pickled peppers."
Anadiplosis
Repetition of the last word of one clause at the beginning of the next; e.g., "Our doubt is our passion, and our passion is our task."
Antimetabole
Repetition of words in reverse order; e.g., "Eat to live, not live to eat."
Apostrophe
A direct address to an absent person or personified object; e.g., "O Liberty, what crimes are committed in thy name!"
Colloquialism
Informal or conversational use of language; e.g., "Y'all" or "Gonna."
Euphemism
A mild or indirect word substituted for one considered harsh; e.g., "Passed away" instead of "died."
Hyperbole
Deliberate exaggeration used for emphasis; e.g., "I've told you a million times."
Irony
A contradiction between what is said and what is meant; e.g., A fire station burning down.
Metonymy
Something represented by another thing related to it; e.g., "The White House issued a statement" where the building represents the President.
Paradox
A statement that is seemingly contradictory but delivers an ironic truth; e.g., "The only constant is change."
Polysyndeton
The deliberate use of multiple conjunctions; e.g., "I wore a hat and a coat and a scarf and boots."
Simile
A comparison using like or as; e.g., "She is as brave as a lion."
Understatement (Litotes)
Presenting something as less important than it is; e.g., "It's just a flesh wound" when a serious injury has occurred.
Analogy
A comparison between two seemingly dissimilar things; e.g., "Finding a needle in a haystack."
Anecdote
A brief story used to illustrate a point; e.g., A speaker telling a story about their own childhood to humanize their argument.
Chiasmus
Words/grammatical constructions repeated in reverse order; e.g., "The first shall be last and the last shall be first."
Epistrophe
Repetition of a word at the end of successive clauses; e.g., "of the people, by the people, for the people."
Claim
The argument's main idea or position.
Evidence
Specific details used to support a claim.
Warrant
The assumption that connects the claim to the evidence; e.g., If the claim is "it's raining" and the evidence is "the ground is wet," the warrant is "rain makes things wet."
Counterargument
An opposing argument to the one a writer is putting forward.
Concession
Acknowledging that an opposing argument may be true; e.g., "While I agree that the project is expensive, it is necessary for safety."
Refutation
A denial of the validity of an opposing argument.
Inductive Reasoning
Reasoning from specific cases to a general conclusion; e.g., "Every cat I've met purrs, so all cats must purr."
Deductive Reasoning
Reasoning from a general principle to a specific conclusion; e.g., "All humans are mortal; Harold is human; Harold is mortal."
Syllogism
A logical structure using major and minor premises; e.g., All mammals have lungs; whales are mammals; whales have lungs.
Logical Fallacy
Potential vulnerabilities or weaknesses in an argument.
Ad Hominem
Switching the argument from the issue to the character of the speaker; e.g., "We can't trust his math because he's a jerk."
Ad Populum (Bandwagon)
Argument that "everybody's doing it"; e.g., "Everyone is buying this phone, so it must be the best."
Appeal to False Authority
Citing someone with no expertise as an authority; e.g., A movie star giving medical advice.
Circular Reasoning
Repeating the claim as evidence; e.g., "You must obey the law because it's illegal to break it."
False Dilemma (Either/Or)
Presenting two extreme options as the only choices; e.g., "Either we cut taxes or the economy fails."
Hasty Generalization
Reaching a conclusion based on inadequate evidence; e.g., "I met one mean dog, so all dogs are mean."
Post Hoc Ergo Propter Hoc
Claiming A caused B because A happened first; e.g., "I wore my lucky socks and won, so the socks caused the win."
Straw Man
Using a poor example to ridicule an opponent's idea; e.g., "My opponent wants to limit gun sales; he clearly wants to leave us defenseless."
Red Herring
Introducing an irrelevant topic to divert attention; e.g., "We should focus on climate change, but what about the national debt?"
Non Sequitur
A statement that does not logically follow; e.g., "It's a beautiful day, so I should get an A on my test."
Begging the Question
Claim based on an unproven assumption; e.g., "Useless courses like Art should be cut from the budget."
Slippery Slope
Claiming a small step leads to a chain of disasters; e.g., "If we let students use phones in class, they will never learn to read."
Faulty Analogy
Comparing two things that are not truly comparable; e.g., "Medical student exams are like being a doctor in surgery."
Qualification
Limiting the scope of a claim; e.g., Using "most" or "usually" instead of "all" or "always."
Satire
Use of irony/sarcasm to critique society; e.g., "The Onion" news articles.
Abstract
Language describing concepts rather than concrete images; e.g., "Love," "Liberty," "Justice."
Concrete
Language describing specific, observable things; e.g., "A red brick wall."
Ambiguity
Multiple meanings of a word or phrase; e.g., "The passerby helped dog bite victim."
Anachronism
Something out of its proper time; e.g., A character using a cell phone in a movie set in the 1920s.
Aphorism
A short statement of a general truth; e.g., "A penny saved is a penny earned."
Caricature
Verbal description that distorts physical features for effect; e.g., Describing a politician as having "claws for hands."
Didactic
Words with the primary aim of teaching; e.g., A moralizing fable like "The Tortoise and the Hare."
Invective
Emotionally violent, abusive language; e.g., "You are a spineless, lily-livered coward!"
Loose Sentence
Main idea comes first, followed by dependent phrases; e.g., "The elephant was huge, with floppy ears and a long trunk."
Onomatopoeia
Natural sounds imitated in words; e.g., "Buzz," "Hiss," "Sizzle."
Pedantic
Overly scholarly or bookish tone; e.g., "I shall utilize my pedal-driven vehicle" instead of "I'll ride my bike."
Semantics
The branch of linguistics studying the meaning of words.
Symbolism
Anything that represents itself and stands for something else; e.g., A dove representing peace.
Thesis
The sentence or group of sentences that directly expresses the author's opinion or position.
Wit
Intellectually amusing language; e.g., Oscar Wilde's clever plays on words.
Allegory
Story elements symbolically representing abstractions; e.g., "Animal Farm" representing the Russian Revolution.
Homily
A sermon or serious talk involving moral or spiritual advice.
Genre
The major category into which a work fits; e.g., Biography, Poetry, Satire.
Point of View
The perspective from which a story is told.
Parody
A work that imitates another for comic effect; e.g., Saturday Night Live skits.
Generic Conventions
Traditions for each genre; e.g., A mystery novel having a detective and a crime to solve.
Narrative
The telling of a story or series of events.
Transition
A word or phrase that links ideas; e.g., "Furthermore," "However," "Consequently."
Style
The sum of choices an author makes in blending diction, syntax, and figurative language.
Rhetorical Strategy
The specific choices a writer makes to achieve their purpose; e.g., Using religious imagery to appeal to a pious audience.