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What is The Cognitive Approach?
• It’s all about how we think.
• Studies internal mental processes like memory, attention, and perception.
• Focuses on how the brain processes information (both consciously and unconsciously).
What is the schema?
Mental shortcuts or frameworks built from past experiences.
Help us quickly understand the world.
How do Schemas work?
Like mental templates for people, places, and things.
• Help us respond automatically in familiar situations.
Advantages of Schemas
Save brainpower – don’t need to re-learn everything.
Help predict behaviour and understand what’s happening around us.
Weaknesses of Schemas
leads to inaccurate recall
Negative schemas = bad mental health (e.g., in depression).
What is The Computer Model Analogy?
Mind is compared to a computer.
Brain = CPU, takes in input, processes it, and gives output.
Criticism:
• Too simplistic – brains have emotions and irrational thoughts; computers don’t.
What are theoretical models?
Flowcharts of mental processes.
• Example: Multi-Store Model of Memory – shows how memory moves from sensory → short-term → long-term.
Criticisms of The Computer Model
overly simplistic
cognitive neuroscience
Combines psychology + brain science.
• Studies how brain structure and chemicals affect thoughts and behavior.
• Uses tools like fMRI and brain scans.
Weakness of the Cognitive Approach
Weaknesses of the Cognitive Approach
• Lab studies = too artificial.
• E.g., remembering word lists doesn’t reflect real life.
Strengths of The cognitive Approach
• Useful – led to CBT therapy, improved eyewitness accuracy, and AI development.
• Soft determinism – mix of biology + free will.
CBT teaches people to change their thinking and take control of their behavior.
The Mind’s Structure
1. Conscious: What you’re aware of (thoughts, feelings).
2. Preconscious: Just below awareness — memories you can recall.
3. Unconscious: Biggest part — hidden memories, desires, fears; drives behavior.
Unconscious Mind’s Role
Holds repressed memories and conflicts.
• Influences behavior without us knowing.
• Protects us using defence mechanisms.
• Behaviours are shaped by childhood conflicts (psychic determinism).
Personality Structure (Tripartite Model)
1. Id (from birth):
• Pleasure-seeker
• Unconscious
• Wants instant gratification
2. Ego (from 18 months):
• Reality checker
• Rational mediator between Id and Superego
• Mostly conscious
3. Superego (from age 3):
• Morality police
• Guilt enforcer
• Internalised values from parents and society
Imbalance in Personality
Weak superego: Id dominates = criminal behavior.
• Overly strong superego: Excessive guilt, self-punishment.
• Deviant superego: Internalises immoral values (e.g. from criminal parents).
Psychosexual Stages
Old Age People Love Golf
1. Oral (0–1 yr): Pleasure from mouth (e.g. feeding).
• Fixation: needy, immature
2. Anal (1–3 yrs): Pleasure from bowel control.
• Strict toilet training = anal-retentive (fussy, stubborn)
3. Phallic (3–5 yrs): Pleasure from genitals.
• Oedipus complex (boys): Desire mother, fear father
• Electra complex (girls): Desire father, hate mother
• Fixation: narcissism, relationship issues
4. Latency (6–12 yrs): Libido dormant; focus on learning.
• Conflicts are repressed
5. Genital (12+ yrs): Sexual desires become conscious.
• Healthy adult = balance between id, ego, superego
Defence Mechanisms (Used by Ego to reduce anxiety)
• Denial – Refusing to accept reality
• Displacement – Redirecting feelings to a weaker target
• Repression – Pushing distressing thoughts into unconscious
Strengths of Psychodynamic Approach
• Impact: Influenced theories like Bowlby’s attachment.
• Face Validity: People relate to ideas like denial or childhood trauma.
• Therapy: Psychoanalysis shown effective (De Maat meta-analysis).
Weaknesses of Psychodynamic Approach
• Unscientific: Based on case studies & subjective interpretation.
• Little Hans case: Biased, unreplicable.
• Unfalsifiable: Can’t prove wrong – any behavior “fits” the theory.