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Changes in the Economy
The ways of doing business have changed from that of 30 or 40 years ago
In the past, the economy was a cash economy
In a cash economy, customers pay for goods and services with cash at the time the service was provided
Today we live in a credit economy.
In a credit economy, customers expect to pay for goods and services through the use of credit
Reasons for Using Credit
Convenient
To raise standard of living
Meet pressures of economic necessity
Enables business to sell more goods
Credit Economy
Credit purchases allow the consumer to use a product now and pay for it later (usually 30 days)
This causes the FBO to spend money up front and then forced to wait for payment called a cash flow lag
Waiting on payments can put a strain on the FBO bank account causing a cash flow hole.
Survival in a Credit Economy
Businesses have to separate profit from
cash flow
The goal to being successful is to have:
Positive Profit
Positive Cash Flow
Budgeting
Planning for Positive Profit
Clear definition of profit
Determine a profit objective
Be profit-oriented
Cost Control
Definitions of Profit
Reward for effort or what’s left after all
bills are paid
Reward for risk of owning your own
business
Return on investment or money earned on equity in business
Profit to sales ratio by dividing the net profits by total sales
Determining a Profit Objective
Profit Maximization - examining the point at which the cost of producing one more item would exceed the revenue of selling it
Satisfactory Profits – setting profit based on what is satisfactory to owner
Hobby Business – not setting profit goals because business is a hobby
Social Responsibility – setting profits based on what’s best for the community
Being Profit-Oriented
Having a positive attitude towards generating profits
Effectively utilizing management tools to achieve desired profit levels
Spreading this mindset throughout the organization
Exercising Cost Control
Knowing and controlling how much you pay for each item
A business can control costs by comparison shopping
Planning for Positive Cash Flow
Forecasting Sales and Revenue
Forecasting Expenses
Cash flow Analysis
Techniques for Improving Cash Position
Forecast Sales and Revenue
For each product and service, there should be an annual prediction of expected sales
One method of forecasting sales is based on the past year’s performance
Keeping up with past years’ performances will help you track needs and trends in the area
Forecasting Expenses
Types of expenses for an FBO:
Fixed Expenses
Variable Expenses
Forecasting expenses will mainly focus on the fixed expenses
Fixed costs although stay the same can change when:
Inflation
Growth of the business
Cash Flow Analysis
Set up a month-by-month spreadsheet to determine the break-even point
Break-even point is the point at which all costs are exactly covered
Techniques for Improving Cash Position
Use low interest credit cards for business use
Obtain cash on the spot for most services
Collect deposits or advanced payments for services
Charge interest on accounts over 30 days old
Planning Positive Profit and Cash
Flow
Planning for Positive Profits
Clear definition of profit
Determine a profit objective
Be profit-oriented
Cost Control
Planning for Positive Cash Flow
Forecasting Sales and Revenue
Forecasting Expenses
Cash flow Analysis
Techniques for Improving Cash Position
Budgeting
Budgeting is setting cost limits for each department based on profit and cash flow goals
When developing a budget:
Consider long and short range goals of business
Use the forecasted sales and expenses for coming year
Set a timetable budgeting activity
Exercise control over the operations of business