Chapter 6 Campaigns and elections

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Last updated 3:36 PM on 6/21/26
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39 Terms

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Franchise

"The right to vote; also refers to the act of voting"

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Primary Election

"The first election in an electoral cycle; determines each party's nominees for the general election"

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Runoff Primary

"A second primary election held when no candidate wins an absolute majority in the initial primary"

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Open Primary

"A primary in which voters may cast a ballot in either party's primary

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Closed Primary

"A primary in which voters must declare their party affiliation in order to participate"

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General Election

"An election held in November in which voters select public officials; major Texas officials are elected in nonpresidential years"

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Special Election

"An election not held on a regularly scheduled basis; used to fill vacancies

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Poll Tax

"A fee required to vote; historically used to disenfranchise poorer voters in Texas and the South"

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White Primary

"A Texas law instituted in 1923 that excluded African American voters from Democratic primaries; struck down by Smith v. Allwright (1944)"

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Smith v. Allwright (1944)

"U.S. Supreme Court case that declared the White primary unconstitutional

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Voting Rights Act of 1965

"Federal law that significantly expanded voting rights; sent federal examiners to southern states to register voters and dramatically increased African American registration in Texas"

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Motor Voter Law

"A law that allows citizens to register to vote when applying for or renewing a driver's license"

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Early Voting

"A procedure allowing voters to cast ballots during a two-week period before Election Day; introduced in the 1980s to increase participation"

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Straight-Ticket Voting

"Voting for all candidates of one party with a single selection; was eliminated in Texas as of 2020"

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SB 7 (2021)

"Texas law that restricted voting procedures by banning 24-hour and drive-thru voting

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Reapportionment

"The process of determining how many congressional seats each state will receive based on population"

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Redistricting

"The process of redrawing legislative district lines in the Texas legislature and U.S. House

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Voter Overload

"A decrease in voter turnout caused by the large number of elections and candidates Texans must evaluate"

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Texas Voter Turnout

"Texas historically ranks last in the nation in voter participation; factors include low income/education levels

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Republican Primary Importance

"Because Republicans dominate Texas statewide elections

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Republican Primary Turnout (2022)

"Only approximately 11% of registered voters participated in the 2022 Republican primary

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Texas Voter Qualifications

"Must be: 18+ years old

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Texas Voter ID Law (2011)

"A voter ID law passed in 2011 that was struck down in 2015; a revised version allowing more forms of ID was enacted in 2016"

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Nineteenth Amendment

"Ratified in 1920; gave women the right to vote in all elections"

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The Jaybird Party

"A post-White-primary workaround in Texas that attempted to exclude Black voters through a private party; eventually declared unconstitutional"

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Independent Candidate Ballot Requirements

"To get on the Texas ballot as an independent

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Role of Parties in Texas Campaigns

"Political parties in Texas play a limited role; they provide a label and may recruit candidates

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Campaign Spending (2022 Governor)

"Greg Abbott (R) raised $103 million; Beto O'Rourke (D) raised $76 million — Republicans significantly out-raised Democrats across all offices"

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Interest Groups in Texas Campaigns

"Interest groups play an increasingly significant role; limited campaign finance regulations allow their influence to grow (e.g.

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Biggest Campaign Expense

"Media advertising (TV ads) is the single largest expense in Texas campaigns"

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Public Opinion Polling in Campaigns

"Candidates hire pollsters to survey constituents and tailor messages to specific target audiences such as suburban women

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Social Media in Texas Campaigns

"Most Texas candidates use Facebook and Twitter/X; social media allows free messaging and helps candidates build both political and personal popularity"

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Key Issues in Recent Texas Campaigns

"Gun rights

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Latino Voter Turnout

"Latino citizens have a significantly lower voter turnout rate than other racial and ethnic groups in Texas"

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African American Registration After VRA

"Before the Voting Rights Act of 1965

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Nonpartisan Elections

"Local Texas elections in which candidates' party affiliations are not listed on the ballot"

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Timing of Texas State Elections

"Major state officials (Governor

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Democratic House Walkout (2021)

"Texas House Democrats walked out to prevent passage of SB 7; the bill eventually passed in a special session after Democrats returned"

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Texas Demographics and Future Elections

"Growing racial/ethnic diversification in Texas may shift future election outcomes away from Republican dominance; demographics are considered the biggest factor in future change"