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Speaker
S
Purpose
P
Audience
A
Context
C
Exigence
E
Choices
C
Appeals
A
Tone
T
Ethos
credibility appeal
Pathos
emotional appeal
Logos
logical appeal
Rhetorical Triangle
A diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text.
Rhetoric
thoughtful, reflective activity leading to effective communication, including the rational exchange of different viewpoints
Claim
an assertion or proposition that states the argument's main idea or position
How is a claim different than a topic?
claims must be arguable; arguable claims must be stated in a complete sentence
Claim of fact
assert that something is true or not true
Claim of value
(most common type of claim) assets that something is good or bad, right or wrong, desirable or undesirable
Claim of policy
asserts that a change should be made
What must a thesis be to be effective?
clear, unambiguous, and identify the main points the writer intends to make
Closed thesis
a statement of the main idea of the argument that also previews the major points a writer intends to make
Open thesis
A statement that does not list all the points covered in the essay
Counterargument Thesis
a statement of the counterargument precedes the writer's opinion; usually begins with "although" or "but."
Evidence should always be what three things?
relevant, accurate, and sufficient
Logical fallacies
fallacies are potential vulnerabilities or weakness in an argument
Fallacies of Relevance
occurs when the speaker skips to a new and irrelevant topic in order to avoid the topic of discussion
Red Herring
comes from evidence that is irrelevant to the claim
Ad hominem
(type of red herring) the diversionary tactic of switching the argument from the issue at hand to the character of the other speaker
Faulty analogy
analogies are vulnerable types of evidence because you are trying to compare two unlike things for effect, but in some cases, they simply are not comparable.
Fallacies of Accuracy
using evidence that is either intentionally or unintentionally inaccurate
Straw Man fallacy
when a speaker chooses to use aa deliberately poor or oversimplified example in order to ridicule and refute an opponent's viewpoint
Either/or Fallacy (False dilemma)
when the speaker presents two extreme options as the only possible choices
Fallacies of Insufficiency
the most common of all fallacies occurs when evidence is insufficient
Hasty Generalization
when there is not enough evidence to support a particular conclusion
Circular Reasoning
involves repeating the claim as aa way to provide evidence, resulting in no evidence at all
First-hand evidence
evidence that is accessed through observation
Second-hand evidence
evidence that is accessed through research, reading, and investigation
Quantitative evidence
this type of evidence includes things that can be represented in numbers: statistics, surveys, polls, census information
Bandwagon
a fallacy based on the assumption that the opinion of the majority is always valid: that is, everyone believes it, so you should too. (appeal to popularity or ad populum)
Post Hoc Ergo Propter Hoc
a fallacy in which one event is said to be the cause of a later event simply because it occurred earlier; correlation does not equal causation
Induction
arranging an argument so that it leads from particulars to universals, using specific cases to draw a conclusion
Deduction
when you reach a conclusion by starting with aa general principle or universal truth and applying it to a specific case
Rogerian Argument
based on the assumption that having a full understanding of an opposing position is essential to responding to it persuasively and refuting it in a way that is accommodating rather than alienating
Toulmin Model
an approach to argument that uncovers assumptions that underlie arguments