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demand
the desire, ability, and willingness to buy a product
microeconomics
deals with behavior and decision making by individual units, such as people and firms
market economy
people and firms act in their own best interest to answer how, what, and for whom questions
what are the two variables of demand
price and quantity of a specific product in a given point in time
factors that affect demand
the number of people living in the area
the number and types of other movies that were playing at the same time
popularity (relevance)
demand schedule
shows how much of a product people would by at different prices
demand curve
a graph showing the quantity demanded at each and every price that might prevail in the market
law of demand
when prices go up, people buy less—and when prices go down, people buy more
change in quality demanded
a change that is graphically represented as a movement along the demand curve
income effect
the change in quantity demanded because of a change in price that alters consumers’ real income
substition affect
the change in quantity demanded because of the change in the relative price of the product
change in demand
people may decide to buy different amounts of the product at the same prices
substitutes
they can be used in place of other products
complements
the use of one increases the use of the other
elasticity
a measure of how much people change their buying or selling habits when something else—like price or income—changes
demand elasticity
the extent to which a change in price causes a change in the quantity demanded
elastice demand
Buyers react strongly to price changes. If a price goes up a little, people stop buying it or switch to a cheaper option luxouries or restaurant meals
inelastic demand
Buyers do not care much about price changes. If the price goes up, people keep buying the same amount groceries and necessities
unit elastic
a given change in price causes a proportional change in quantity demanded
supply
The amount of a product that sellers are willing and able to sell at different prices
quantity supplied
The specific amount of a product sellers are willing to sell at one particular price.
Example: At $2 per cupcake, the bakery supplies 100 cupcakes
law of supply
When the price goes up, quantity supplied goes up; when the price goes down, quantity supplied goes down
supply schedule
A table that shows how much of a product sellers will supply at different prices.
Example: $1 → 50 items, $2 → 100 items, $3 → 150 items
supply curve
A graph that shows the relationship between price and quantity supplied.
It usually slopes upward from left to right because of the Law of Supply.
market supply curve
A graph showing the total quantity supplied by all sellers in a market at different prices.
Think: one seller = supply curve; all sellers together = market supply curve
change in quantity supplied
A change in how much sellers produce because the price of the product changes.
Example: The price of pizza rises, so a restaurant makes more pizza.
change in supply
A change in the entire amount sellers are willing to sell caused by something other than the product's own price.
Examples: Changes in production costs, technology, taxes, or number of sellers.
subsidy
Money or financial help given by the government to businesses or producers to encourage them to produce something.
Example: The government gives farmers money to help lower their production costs.
supply elasticity
Measures how much the quantity supplied changes when the price changes.
Elastic supply: Sellers can change production a lot when prices change.
inelastic supply
Sellers can't change production very much when prices change.
production function
Shows the relationship between inputs (like workers and machines) and the output (goods/services) they produce.
Easy way: Inputs → Output
short run
A period of time when at least one input cannot be changed.
Example: A restaurant can hire more workers, but it can't quickly make the building bigger.
long run
A period of time when all inputs can be changed.
Example: The restaurant can hire more workers and expand to a bigger building.
total product
The total amount of output produced by a business.
Example: If 5 workers make 100 pizzas, the total product is 100 pizzas.
marginal product
The additional output produced by adding one more worker (or one more unit of an input).
Example: 5 workers make 100 pizzas, and adding a 6th worker makes 115 pizzas. The marginal product is 15 pizzas.
stages of production
The different stages a business goes through as it adds more workers or other inputs.
Basically: production can increase quickly → increase more slowly → eventually decrease.
diminishing returns
When adding more workers causes the extra output from each new worker to become smaller.
Example:
1st worker adds 20 pizzas
2nd adds 20
3rd adds 15
4th adds 10
The workers are still producing more, but each additional worker adds less than the one before.
fixed cost
Costs that do not change when a business produces more or less.
Example: Rent for a store. You pay it even if you sell nothing
overhead
The ongoing costs of running a business, especially costs not directly connected to making a product.
Example: Rent, electricity, insurance, and office expenses.
variable costs
Costs that change when production changes.
Example: A pizza shop needs more cheese and dough when it makes more pizzas.
total cost
The total amount a business spends to produce its goods.
Fixed costs + Variable costs = Total cost
marginal cost
The additional cost of producing one more unit.
Example: If making 10 pizzas costs $50 and making 11 costs $54, the marginal cost is $4.
e-commerce
Buying and selling goods or services over the internet.
Example: Buying shoes from an online store.
break even point
The point where total revenue equals total cost, so the business makes no profit and no loss.
total revenue
The total money a business receives from selling its products.
Price × Quantity sold = Total revenue
Example: 10 pizzas × $15 = $150 total revenue
marginal revnue
The additional revenue earned from selling one more unit.
Example: If selling one more pizza brings in $15, the marginal revenue is $15.
Remember: Marginal = extra
marginal analysis
Comparing the extra benefit/revenue of an action with its extra cost to decide whether it's worth doing.
Example: "Will making one more pizza earn us more money than it costs to make?"