12 CATEGORIES OF LEISURE TRAVELERS

GLOBTUR MOD 4.2

PRIMARILY DESIRE TO LEARN ABOUT A DESTINATION’S PAST.

THEY SEE TRAVEL AS A WAY TO EXPERIENCE WHAT THEY’VE STUDIED AND READ ABOUT

HISTORY BUFFS

 FASCINATED BY DIFFERENT WAYS OF LIFE. THEY ARE

INTRIGUED BY HOW OTHER PEOPLE EXPRESS THEIR CULTURE VIA

DISTINCTIVE CUSTOMS, FOOD, ART, FESTIVALS, ETC.

CULTURAL SEEKERS

LIKE CULTURE SEEKERS, BUT THEIR PRIORITY IS TO

EXPLORE THE CULTURE FROM WHICH THEIR ANCESTORS CAME.

ETHNIC TRAVELERS

 SEEK AN EXPERIENCE TIED TO SPIRITUAL BELIEFS.

RELIGIOUS PILGRIMS

DRAWN TO SCENERY AND BEAUTY OF THE PLACES.

ENVIRONMENTAL TRAVELERS

WHO WISH TO SEE PLACES, SUCH AS BRAZILIAN

RAINFOREST WHERE FLORA AND FAUNA ARE ENDANGERED.

ECOTOURIST

LIKES TO EXPERIENCE A NATURAL PLACE.

CAMPERS

 WISHES TO PARTICIPATE IN SUCH “MASS-APPEAL” SPORTS AS GOLF, TENNIS OR SKIING, ETC.

RECREATIONAL TRAVELERS

 PREFER MORE DEMANDING AND HARDY SPORTS OR

ACTIVITIES FREQUENTLY IN OFF THE BEATEN PATH PLACES.

ADVENTURE SEEKERS

DRAWN TO ACTIVITIES SUCH AS DANCING,

PARTYING, GAMBLING AND NIGHT CLUB SHOWS. COULD ALSO RUN TO A MORE SERIOUS ENTERTAINMENT LIKE THEATER AND CONCERT PERFORMANCES.

ENTERTAINMENT SEEKERS

LOVES TO BUY THINGS ON TRIPS AND A SUBSET OF THE

ENTERTAINMENT SEEKERS SINCE THEY VIEW SHOPPING AS A FORM OF

ENTERTAINMENT AND ADVENTURE.

SHOPPERS

WISH TO INDULGE THEIR SENSES VIA, SAY GOURMET

DINING, SUNBATHING, OR STAY AT A SPA.

SENSUAL TRAVELERS

TRAVEL TO TRENDY OFTEN EXPENSIVE DESTINATIONS, AND SOMETIMES BRING BACK SIGNIFICANT PURCHASES. THEY DEFINE THEMSELVES BOTH TO THEMSELVES AND TO OTHERS BY THE PLACES THEY VISIT.

STATUS SEEKERS

VOYAGE IS PRIMARILY TO SOCIALIZE AND MEET PEOPLE, VISIT FAMILY AND FRIENDS, TO STAY WITH THEM.

INTERPERSONAL TRAVELERS