GLOBALIZATION

PURPOSIVE COMMUNICATION

Globalization

The process by which different parts of the world interact and integrate economically, politically, and culturally.

Expansion (Steger)

One dimension of globalization describing the spread and widening of global networks and flows.

Multiplication (Steger)

A dimension of globalization referring to the increased number and variety of global exchanges.

Shrinkage (Steger)

A dimension of globalization describing the sense that the world feels smaller due to faster transport and communication.

MANFRED B. STEGER

• Professor of Political Science at Hawai’i - Manoa and Senior Advisor Education and Globalization to the Sciences

• Culture Program in RMIT University Research Institute.

ARJUN APPADURAI

He is a world renowned expert on the cultural dynamics of globalization.

ETHNOSCAPES, IDEOSCAPES, TECHNOSCAPES, FINANCESCAPES, MEDIASCAPES

5 SCAPES/FLOWS BASED ON APPADURAI (1949)

Ethnoscape

Movement and arrangement of people across borders; one of Appadurai’s five scapes.

Ideoscope

• Flows of ideologies, images, and beliefs that shape political and cultural ideologies.

• Provide or give us the benefits of globalization.

Technoscape

• The global distribution of technology and the movement of technoscience and related devices.

• tools, instruments, mechanical goods and services.

Financescape

• The global flow of money across borders and financial markets.

• Exchange or circular flow of money from one country to another.

Mediascape

• The production and dissemination capabilities of media and the images of the world created by these media: Print, Broadcast, Digital Medias

Print media

Traditional physical media such as newspapers and magazines.

Broadcast media

Media channels like radio and television that disseminate information to a broad audience.

Digital media

Online and social media platforms enabling digital production and dissemination.

Massive Open Online Courses

MOOC stands for?

Massive Open Online Courses

These are the widely accessible online courses.

Expanded Educational Opportunities

Opportunities like foreign exchange programs, MOOCs, and user-generated educational content.

Multicultural workforce

A workplace composed of people from diverse cultural backgrounds.

BUSINESS COMMUNICATION

• Standards for communicating in the work setting

• Ensure clarity across geographical cultures, workplace, and individual differences or preferences.

ASEAN

Association of 10 Southeast Asian Nations; a regional intergovernmental organization.

United Nations

An international organization with broad membership (193 states) promoting global security and cooperation.

European Union

A political and economic union of member states pursuing integration.

Bilateral talks

One-on-one meetings between two countries.

Culture

The way people think and live, shaped by accumulated traditions and stories about themselves.

GLOBALIZATION

It existed even before colonization

CULTURAL AWARENESS, COMMUNICATIVE COMPETENCE, DIFFERENCE IN VALUES, COGNITIVE COMPETENCE, NONJUDGEMENT

FIVE (5) KEYS TO BECOMING CULTURALLY COMPETENT

Cultural Awareness

Recognizing and understanding cultural differences.

Communicative Competence

Observing language differences

Differences in Values

Maximizing advantages of collaboration, rather than competition

Nonjudgment

Respect, patience, and sensitivity.

Cognitive Competence

Remembering differences

ONSTAGE ELEMENTS OF CULTURE

• Traditional ways of celebrating

• Gestures for greeting, gratitude, and politeness

• Material culture (food, clothing, architecture, etc)

BACKSTAGE ELEMENTS OF CULTURE

• Intentions behind the onstage elements

• Values of the people in the culture

• The way people normalized making decisions, accomplishing tasks and conceptualizing knowledge.

Self-knowledge of one's own culture

Understanding that some beliefs are culturally shaped and not universal truths.

MODERNIZATION

It makes intercultural communication convenient, but it does not replace compassion and does not ignore context.

LYING FLAT

This movement was jumpstarted in April, a post on Baidu. A manifesto of renunciation, the post shared the author’s lessons from two years of joblessness. The extraordinary stress were unnecessary.

BRICS

An association of emerging economies (Brazil, Russia, India, China, South Africa) expanding to include new members; a geopolitical group.

Global citizenship

The idea of shared responsibility and active participation in global issues beyond national boundaries.

Sustainable Development Goals (SDGs)

A set of 17 global goals to end poverty, protect the planet, and ensure prosperity by 2030.