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Political socialization
the process by which people develop their political beliefs.
Poorly worded or misleading question
A confusing question makes people answer differently than they actually believe.
ex Poorly worded or misleading question
ex: “Do you support cutting wasteful government spending?” (Assumes spending is wasteful.)
Raw numbers vs percentages
show totals; percentages show proportions, which can change the meaning.
ex Raw numbers vs percentages
ex: A graph shows crime numbers rising but the crime rate per capita falling.
Is it measuring the right thing?
Sometimes the graph uses a bad or irrelevant measurement.
ex Is it measuring the right thing?
ex: Measuring “school quality” by number of computers instead of student outcomes.
Correlation vs causation
Just because two things rise together doesn’t mean one caused the other.
ex Correlation vs causation
ex: Ice cream sales and drowning deaths both increase in summer.
Changing the measurements of the axis
Adjusting scale or starting points can make trends look bigger or smaller.
ex Changing the measurements of the axis
ex: Y-axis starting at 90 instead of 0 exaggerates differences.
Bias of the people who conducted the poll
Pollsters with agendas may frame questions to get certain answers.
ex Bias of the people who conducted the poll
ex: A partisan group asks, “Do you oppose unfair tax hikes?”
Missing context
A graph can mislead when key background info is left out.
ex Missing context
ex: Showing unemployment rising without noting a recession occurred.
Sampling error
Polls can be off by a margin because they surveyed only a sample.
ex Sampling error
ex: “Candidate A leads by 2 points ± 4%,” meaning the race is actually unclear.