Adobe Customer Journey Analytics Business Practitioner Professional

The call center of a company has seen a sike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using the Data View that combined call center data and website analytics data, and they want to know what part of the site is driving the call center volume up. Which action would help answer that question?

A. Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

B. Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

C. Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

B. Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers. However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?

A. Calculated metric has 'Format' as Percent and 'Decimal places' as 2.

B. Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.

C. Calculated metric has 'Format' as Percent and 'Decimal places' as 0.

A. Calculated metric has 'Format' as Percent and 'Decimal places' as 2.

A retail company wants to analyze their customers journey across their website, mobile app, in-store, and customer contact center. Which filter container level is recommended to support cross channel analysis across multiple sessions in this scenario in CJA?

A. Person

B. Session

C. Event

A. Person

Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?

A. Cross Channel Analytics

B. Data Dictionary

C. Annotations

B. Data Dictionary

An organization requires a dashboard which has data visualizations for all its key KPIs. This dashboard is to be created for executive users who can access it anytime, anywhere. As a CJA Business Practitioner with admin privileges, what is the recommended option to create this dashboard?

A. Report Builder Report

B. Mobile Scorecard

C. Workspace Project

B. Mobile Scorecard

You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes. To do so, you enable the persistence of the education level Dimension with a "Most Recent" Allocation Model and "Person Reporting Window" Expiration. Why would setting persistence be helpful?

A. Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on

B. Persistence allows you to non-retroactively (applying to future events) relate the education level Dimension to the Page Views Metric past just the event it is initially

C. Persistence allows you to filter down the education level Dimension so that only events with corresponding Page Views are seen in the dashboard

A. Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on

A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?

A. To understand effective touchpoints for conversion

B. To understand effective touchpoints for brand awareness C. To understand effective touchpoints for content velocity

B. To understand effective touchpoints for brand awareness

A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events. What calculated metric can be built to display the percentage of web visitors that are known?

A. (Customer ID does not exist (People)) / People

B. (Customer ID exists (People)) / People

C. (Customer ID exists (People)) / (Customer ID does not exist (People))

B. (Customer ID exists (People)) / People

A customer is looking at a report in workspace where he has added country dimension in freeform against orders metric. Customer wants to analyze the orders where customer touched the promotion page and then placed an order in the reporting window. He creates a 'Person' level container and uses the sequential definition as 'Page equals promotion_page then orders exists'. What will the report show?

A. Report will show orders that were placed after promotion page was viewed and may show orders placed before that page

B. Report will not show any orders as sequential definitions are not allowed with 'Person' level containers

C. Report will show orders that were placed only after promotion page was viewed in the reporting window

A. Report will show orders that were placed after promotion page was viewed and may show orders placed before that page

What does it mean when a filter is present in a calculated metric but is absent from the filters in the left rail?

A. The filter is already in use

B. The filter requires admin access

C. The filter was created as "Adhoc"

C. The filter was created as "Adhoc"

A report requires you to build an audience of web visitors that viewed the Checkout page, then afterward went to the Cart page in a single session. Which of the following filters will output the correct audience?

A. Include Visitor where Page Name = Checkout then Page Name = Cart

B. Include Event where Page Name = Checkout then within 1 session Page Name = Cart

C. B. Include Visitor where Page Name = Checkout then within 1 session Page Name = Cart

A. Include Visitor where Page Name = Checkout then Page Name = Cart

An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?

A. Create a calculated metric with sum of all engagement events multiplied by total number of channels.

B. Create a filter for all events with condition as channel = mobile OR website OR phone call.

C. Create a calculated metric with sum of all engagement events divided by total number of channels

C. Create a calculated metric with sum of all engagement events divided by total number of channels

An insurance organization wants to build a dashboard for its agents. The dashboard should have the ability to select an agent value (agent is captured in a schema dimension). It should also have the ability to select four major cities covered by corresponding agent. A Workspace report is already created with a panel having required data and provided to you. As a CJA Business Practitioner, you plan to update this workspace panel by creating two quick filter with rules as below.

Quick Filter 1: Agent = Agent Name

Quick Filter 2: City = City 1

OR

City = City 2

OR

City = City 3

OR

City = City 4

You realize later the solution approach is invalid. What could be the possible reason for this approach to be invalid?

A. Only 1 Quick filter can be created for 1 panel.

B. Quick filter supports only 1 rule per filter.

C. Quick filter does not support 4 rules

C. Quick filter does not support 4 rules

When you drag a Histogram visualization into your report, you notice that the first bar is quite large, but the other items have no value. Given the settings displayed in the image, what can you do to try to improve the visualization?

A. Change the Starting Bucket to 1.

B. Select the Limit max items radio button.

C. Change the Counting Method to Session

C. Change the Counting Method to Session

An analyst needs to show a trended view of the registered visitors to their website broken down by new registrations versus existing users. The website requires authentication and records an event when a user signs in. It also records an event when a new account is

A. Create a filter for users who create an account then sign in, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.

B. Create a filter for users who create an account then sign in, another for users who sign in, then use them both to create a stacked area chart.

C. Create a filter for users who create an account, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.

A. Create a filter for users who create an account then sign in, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.

Which visualization best represents how visitors leave or continue through a predefined sequence of touchpoints?

A. Scatterplot

B. Flow

C. Fallout

C. Fallout

Which visualization do you choose to visualize and analyze exact customer paths?

A. Cohort table

B. Treemap

C. Flow

C. Flow

An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID. Which data view should they use?

A. A data view from a connection based on personal email address.

B. A data view from a connection based on work email address.

C. A data view from a connection based on social network handle.

A. A data view from a connection based on personal email address.

An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out. As a CJA business practitioner, what visualization would you recommend to be used in Workspace?

A. Summary Number

B. Text

C. Summary Change

A. Summary Number

A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform. All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose. Which one would best support product category analysis?

A. The data view with email send data, web analytics data, sales data, survey information, and product classification information.

B. The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.

C. The data view with social impressions from all platforms, email send data, web analytics data, and product classification information.

B. The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.

The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting. As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?

A. In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days

B. In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day

C. In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value

B. In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day

Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?

A. Start: Start of current week minus 2 days End: Start of current week plus 6 days

B. Start: Start of current week minus 3 days End: End of current week

C. Start: Start of current week minus 2 days End: Start of current week minus 1 day

B. Start: Start of current week minus 3 days End: End of current week

In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?

A. Latency Table

B. Rolling Calculation

C. Custom Dimension Cohort

C. Custom Dimension Cohort

What is the most accurate definition of the "Approve" feature in the date range manager?

A. It allows non-admin users to access the date range.

B. It informs users that the date ranges are "official."

C. It makes the date range editable for non-admin users.

B. It informs users that the date ranges are "official."

An insurance organization wants a histogram chart on the number of times its customers have connected to its agents through website, mobile app or phone calls in the last 7 days. The histogram should display the number of customers who tried to reach agents less than 3 times, 3-6 times, 6-9 times, and more than 9 times.As a CJA business practitioner you have created a calculated metric to add agent contact events. You now plan to add this calculated metric to histogram with Person as 'counting method'. What could be the possible reason for this approach to be invalid?

A. Histogram supports standard bucket size of 5 or 10 and not 3

B. Histogram supports only standard metrics and not calculated metrics.

C. Histogram supports only Event as counting method and not Person

B. Histogram supports only standard metrics and not calculated metrics.

A CJA workspace report needs to display data for 'past 7 days'. However, the data displayed in the report belongs to 'first 7 days', when the report was created. What could be the possible issue with the calendar panel for this incorrect result?

A. 'Use rolling dates' option was unchecked in the calendar panel after selecting date range as 7 days.

B. 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'End' option.

C. 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'Start' option.

A. 'Use rolling dates' option was unchecked in the calendar panel after selecting date range as 7 days.

An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use. Which data view should the analyst use?

A. The data view with the 24-month rolling data window.

B. The data view with the 18-month rolling data window.

C. The data view with the 36-month rolling data window.

C. The data view with the 36-month rolling data window.

Which visualization do you choose for retention or churn analysis?

A. Donut

B. Cohort table

C. Histogram

B. Cohort table

An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports. What is the recommended way to achieve it through custom date range?

A. Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year minus 3 months'.

B. Create a custom date range enabling rolling date range option, with Start as 'Start of current year plus 9 months' and End as 'End of current year minus 3 months'.

C. Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year plus 9 months'.

A. Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year minus 3 months'.

What is a valid filter container combination when you are applying a filter in a Customer Journey Analytics Workspace fallout analysis?

A. A filter used as a checkpoint in fallout uses a container that is the same level as the overall context of the fallout visualization.

B. A filter used as a checkpoint in fallout uses a container that is a lower level than the overall context of the fallout visualization.

C. A filter used as a checkpoint in fallout uses a container that is a higher level than the overall context of the fallout visualization.

B. A filter used as a checkpoint in fallout uses a container that is a lower level than the overall context of the fallout visualization.

Which visualization do you use to analyze progression against user-defined goal ranges?

A. Area

B. Line

C. Bullet graph

C. Bullet graph

What is the ideal column-setting element to use when creating a report broken out by day with a future end date?

A. Interpret zero as no value

B. Conditional formatting

C. Auto-generated

A. Interpret zero ad no value

A project is shared with a colleague who has "Can edit" access as an individual and "Can view" access as a group. What access will your colleague experience?

A. The user's access is based only on the group level.

B. The user is limited to the lowest level of access possible.

C. The user gets the highest level of access possible.

C. The user gets the highest level of access possible.

A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?

A. Grant edit access to each individual user.

B. Put the report in the Company folder

C. Grant edit access to the specific user group.

C. Grant edit access to the specific user group.

At Company A, you are directed to reorganize projects and use subfolders to further group associated Workspaces. What is the maximum number of subfolder levels in a single folder within Customer Journey Analytics Projects folder management system?

A. 10 subfolders

B. 5 subfolders

C. 50 subfolders

A. 10 subfolders

What are the supported export file types for 'Send file now' or 'Send file on schedule' within a Customer Journey Analytics Workspace?

A. XLS/XLSX, PDF

B. CSV, PDF

C. TSV, CSV

B. CSV, PDF

What is the order of governance operations for curated components (dimensions, metrics, filters, date ranges) that ultimately determines what a user can see in a Workspace?

A. Workspace-level curation is a primary filter and overrides any product profile level governance of components in the Adobe Experience Cloud Admin Console.

B. Workspace-level curation and product profiles governance in the Adobe Experience Cloud Admin Console of curated components cross-synch to maintain alignment.

C. Workspace level curation is a secondary filter that applies after application of product profiles governed components in the Adobe Experience Cloud Admin Console.

C. Workspace level curation is a secondary filter that applies after application of product profiles governed components in the Adobe Experience Cloud Admin Console.

A customer visits a website from a paid social campaign on March 13th. On April 18th, thesame customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website. When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window. Why are only paid search and organic search getting credit for the order?

A. The lookback window for the orders is too short

B. The attribution model gives more credit to later touches

C. The attribution model gives more credit to early touches

A. The lookback window for the orders is too short

A company sells large machines and parts and accessories for those machines. They have recently added a how-to video section to their site and want to know which group of users is visiting the video page. An analyst builds the following Venn diagram as part of their analysis

A. Visitors that view Large Machines pages are more likely to also view the How-to Video page.

B. Visitors that view Parts and Accessories pages are more likely to also view the Large Machines page.

C. Visitors that view Parts and Accessories pages are more likely to also view the How to Video page.

C. Visitors that view Parts and Accessories pages are more likely to also view the How to Video page.

You have found that the average number of pages per visit for your overall site is 12.4. However, in the customer support, you notice that the average number of pages per visit is 21.6. Research shows that customers rate your support as poor. When people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan. How should you address this?

A. Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.

B. Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site. C. You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.

A. Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.

On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves. On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240. Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?

A. Linear attribution model with a session lookback window

B. Linear attribution model with a person lookback window

C. Participation attribution model with a person lookback window

B. Linear attribution model with a person lookback window

You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value. This is the table created to report email name, clicks, and order value.

A. Email 3 had the greatest average attributed order value per email click.

B. Email 5 is attributed $38.4 million in order value during the attribution window.

C. Email 4 was the last email clicked before orders totaling $54.3 million.

B. Email 5 is attributed $38.4 million in order value during the attribution window

An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?

A. Shared audience is not deleted from AEP Real-time CDP

B. Profiles of shared audience are deleted from AEP Real-time CDP

C. Shared Audience deletion is not allowed in CJA

A. Shared audience is not deleted from AEP Real-time CDP

You are trying to understand which types of page content contributed to a successful conversion during a specific visit to your websites. Which type of Filter container should you use to narrow down your data?

A. A Person container.

B. A Session container

C. An Event container.

B. A Session container

An analyst creates a filter for people that have engaged with a product. How can the analyst share this subset of people with AEP for customer targeting and personalization?

A. Audiences can only be created in AEP by admin users.

B. Audiences that incorporate filters can be published to AEP.

C. The filter can be directly published to AEP without additional steps

B. Audiences that incorporate filters can be published to AEP.

A marketer is trying to understand if a particular campaign was successfully converting first-time users or return users. Assume someone qualifies as a first-time user as long as it's the first session within the reporting window. Which component could be used to support differentiating first time users from return users within a given reporting window?

A. Sessions starts Metric

B. New session Metric

C. Session type Dimension

C. Session type Dimension

You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing. However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase. Which of dimension would be used in the lookback window of an attribution model to answer this question?

A. Session

B. Custom Time

C. Person

A. Session

You have been asked to build a project showing website KPIs for your client, a large retail pet supply company. Which metrics should be included as Key Performance Indicators for online retailers?

A. Email Sends, Video Views, Bounce Rate

B. Bounce Rate, Page Velocity, Time on Site

C. Orders, Revenue, Cart Additions

C. Orders, Revenue, Cart Additions

What filter container would you use for an isolating behavior in a specific section of your website?

A. Session container

B. Person container

C. Event container

C. Event container

A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?

A. Orders (Last Touch) / Orders (Participation)

B. Orders (Last Touch)/ Orders (First Touch)

C. Orders (First Touch)/ Orders (Participation)

C. Orders (First Touch)/ Orders (Participation)