- A producer can often negotiate better rates
- Few unions will agree to lower the rates for their members, but there may be exceptions
- Sometimes non-union actors, crews, writers, and directors, as well as equipment rental houses and postproduction facilities may be willing to negotiate
- Some people are willing to work for half-day rates
- Another potential area of negotiation involves product placement, in which a product is placed in such a way that it’s visible to the viewer, and integrated into the scene. A fee is paid for this service