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Qualitative Data
Categorical data that describe qualities, groups, or labels rather than numerical amounts.
Quantitative Data
Numerical data that represent measurements or counts where arithmetic usually makes sense.
Nominal Scale
A level of measurement made of categories with no meaningful order.
Ordinal Scale
A level of measurement made of categories that have a meaningful order or ranking.
Interval Scale
A numerical level of measurement with equal intervals but no true zero.
Ratio Scale
A numerical level of measurement with equal intervals and a true zero.
True Zero
A zero value that means none of the measured quantity is present.
Example of Nominal Data
Major, eye color, state, jersey number, or student ID.
Example of Ordinal Data
Class rank, poor/fair/good/excellent, or finishing place.
Example of Interval Data
Temperature in degrees Fahrenheit or Celsius.
Example of Ratio Data
Height, weight, age, rainfall, wind speed, or temperature in Kelvin.
Why is Fahrenheit interval data?
The differences between temperatures are meaningful, but 0°F does not mean no temperature exists.
Why is rainfall ratio data?
Zero inches means no rainfall occurred, and ratios are meaningful.
Why is a jersey number nominal?
It is only a label and arithmetic with the number does not have meaningful interpretation.
Population
The entire group that a study is interested in.
Sample
A smaller group taken from a population and actually observed or measured.
Variable
A characteristic or feature that can take different values.
Data
The individual values or observations collected in a study.
Statistic
A numerical value that describes a sample.
Parameter
A numerical value that describes a population.
Parameter Memory Trick
Parameter = Population; both start with P.
Categorical Variable
A variable that places observations into groups or categories.
Numerical Variable
A variable whose values represent measurable numerical quantities.
Bar Chart
A graph used mainly to compare amounts across categories.
Histogram
A graph used to show the distribution of one quantitative variable using numerical bins.
Scatterplot
A graph used to examine the relationship between two quantitative variables.
Line Graph
A graph commonly used to show how a quantitative variable changes over time.
Boxplot
A graph used to compare distributions and show median, quartiles, spread, and possible outliers.
Pie Chart
A graph used to show parts of a whole, although bar charts are often easier to compare.
Choropleth Map
A map where geographic areas are shaded or colored according to a data value.
When should you use a bar chart?
When comparing amounts or frequencies across categories.
When should you use a histogram?
When showing the distribution of a quantitative variable.
When should you use a scatterplot?
When studying the relationship between two quantitative variables.
When should you use a line graph?
When showing change or trends over time.
When should you use a boxplot?
When comparing the distributions of quantitative data between groups.
Bar Chart vs Histogram
A bar chart shows categories, while a histogram shows numerical ranges or bins.
Qualitative Color Scale
A color scheme using distinct colors to represent different categories without implying order.
Sequential Color Scale
A color scheme that progresses from light to dark or low to high values.
Diverging Color Scale
A color scheme that moves in two directions away from a meaningful midpoint.
Example of Qualitative Color Scale
Different colors for meteorology, geography, and geology majors.
Example of Sequential Color Scale
Light blue for low rainfall and dark blue for high rainfall.
Example of Diverging Color Scale
Blue for below normal, white for normal, and red for above normal.
Aesthetic Mapping
The process of connecting variables in a dataset to visual properties in a graph.
Common Aesthetics
x position, y position, color, size, shape, line type, and line width.
x aesthetic
Controls the horizontal position of observations.
y aesthetic
Controls the vertical position of observations.
color aesthetic
Uses color to represent a variable.
size aesthetic
Uses the size of a point or object to represent a variable.
shape aesthetic
Uses different shapes to represent categories.
What makes a good visualization?
It uses an appropriate chart type, clear title, labeled axes, units, readable text, logical colors, and minimal unnecessary clutter.
Chart Junk
Unnecessary visual elements that distract from the data.
Why are clear axis labels important?
They tell the viewer what variables and units are being displayed.
Why is a meaningful title important?
It helps the viewer immediately understand what the visualization is showing.
Why should colors be chosen carefully?
Color should help communicate categories, order, or values rather than confuse the viewer.
Distribution
The overall pattern of values in a quantitative dataset.
Frequency
The number of times a value or category occurs.
Frequency Table
A table showing how often different values or categories occur.
Low to High Data Color Choice
Sequential color scale.
Categories With No Order Color Choice
Qualitative color scale.
Values Above and Below a Midpoint Color Choice
Diverging color scale.
Major of a Student Measurement Scale
Nominal.
Poor, Fair, Good, Excellent Measurement Scale
Ordinal.
Temperature in Fahrenheit Measurement Scale
Interval.
Rainfall Amount Measurement Scale
Ratio.
Height Measurement Scale
Ratio.
Student ID Measurement Scale
Nominal.
Finishing Place in a Race Measurement Scale
Ordinal.
Temperature in Kelvin Measurement Scale
Ratio.
Favorite Weather Type Measurement Scale
Nominal.
EF Tornado Rating Measurement Scale
Ordinal.
Best Graph for Number of Students in Each Major
Bar chart.
Best Graph for Distribution of Student Heights
Histogram.
Best Graph for Temperature vs Electricity Usage
Scatterplot.
Best Graph for Temperature Over a 24-Hour Period
Line graph.
Best Graph for Comparing Exam Score Distributions Across Classes
Boxplot.
Best Color Scale for Annual Rainfall
Sequential.
Best Color Scale for Temperature Departure from Normal
Diverging.
Best Color Scale for Different Academic Majors
Qualitative.
How to identify nominal vs ordinal
Ask whether the categories have a meaningful order. If no, nominal. If yes, ordinal.
How to identify interval vs ratio
Ask whether zero means none of the quantity exists. If no, interval. If yes, ratio.
Basic Data Scale Decision Tree
Categorical with no order = nominal; categorical with order = ordinal; numerical without true zero = interval; numerical with true zero = ratio.
Basic Graph Decision Rule
Categories = bar; distribution = histogram; relationship = scatterplot; change over time = line graph.
What type of data does a histogram require?
Quantitative data.
What type of data does a scatterplot require?
Two quantitative variables.
What type of data does a bar chart usually display?
Categorical data with counts, frequencies, or numerical values for each category.
What is an outlier?
A value that is unusually far away from most other observations.
Median
The middle value of an ordered dataset.
Quartiles
Values that divide an ordered dataset into four sections.
Why can pie charts be harder to read?
People often have difficulty comparing angles and areas precisely.
What is the main purpose of data visualization?
To communicate patterns, relationships, comparisons, or trends in data clearly.
What is the main goal of DATA-1?
Determine which scale data belong to and explain why.
What is the main goal of DATA-2?
Choose an appropriate chart based on the data and create a visualization that is easy to understand.