SFMC Reporting Email Studio & Analytics Builder Standard Legacy

Single Sends and Campaigns report

Email Send Report

Comprehensive overview of all email sends within a specified data range include high level metrics for each job. Agency use for billing child accounts.

Account-wide & Admin

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Email Send by User

I.D. users in Marketing Cloud account initiated specific email sends; help internal auditing and accountability.

Account-wide & Admin

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Account Send Summary

Broad look at total volume and performance of sends across entire business units. Shows bounces, complaints, deliveries and unsubscribes.

• Date Range Parameters: Limits the data extraction to a specific time frame (e.g., yesterday, past 7 days, or a custom static range) to measure total account-level send and response data. No day by day reporting dates.

• Report Results File Format: Specifies the output extension type for your report, such as CSV, Excel, or PDF.

• Report Results Delivery Location: Determines how and where the final report file will be sent, giving you options like emailing it to a user or pushing it directly to an FTP folder.

Account-wide & Admin

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Forwarding Activity Details

Tracks performance of “Forward to a Friend” feature across multiple sends to see how often content is being shared. See new subscribers and who forward and comments.

Subscriber-Level Behaviors

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Attribute by Tracking Event

Display how subscribers reacted to certain email send, based on specific tracking events and particular attribute. Based on Tracking Time - date time of activity. Based on Tracking Activity - All, Bounce, Open, Click and Unsubscribe.

Subscriber-Level Behaviors

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

List Demographics

Analyze list, breakdown of subscribers by status, domains and subscription tool.

List & Group Tracking

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

List Performance Overtime

Examine each lists to evaluate effectiveness over time across multiple sends.

List & Group Tracking

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

List Size Overtime

Display number of subscribers on a list over a specific time period. Includes table showing the number of subscribers by status for each month in specific time period. This data provided in line graph as well.

List & Group Tracking

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day

Subscribers Engagement

Display which subscribers are most or least engaged with emails. This report includes the number of emails that you have sent each subscriber over a specified period of time, as well as the number of emails the subscriber has opened or clicked.

Subscriber-Level Behaviors

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Shows individual subscribers by Subscriber Key and Email Address

Subscribers Most Recent Activity

Display a list of all subscribers and details their most recent open or click activity.

Subscriber-Level Behaviors

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Subscribers Not Sent To

Display a list of subscribers who have not received an email during a specified data range.

Subscriber-Level Behaviors

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Unengaged Subscribers for a List

Display which subscribers on a specifed list are unresponsive after multiple email sends.

List & Group Tracking

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Email Performance by Domain

Evalute email send results for top 10 domains sent to for single send

Performance Breakdowns

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Email Performance by List

Assess open rate response, bounce response and click through rate response for each list for group. Rate can be used to analyze which list responded most favorable to a particular email send

List & Group Tracking

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Email Performance for All Domain

Evaluate email sends results for each domain sent to for a single send

Performance Breakdowns

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Email Performance Over Time

Shows data for all sends during specific period. Use this report to evaluate when previously effective email is no longer effective

Performance Breakdowns

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Single Email Performance by Device

Summarizes email open and click activity on mobile vs. desktop devices for an email. Report shows the % of opens, unique opens and clicks occurring on mobile devices

Performance Breakdowns

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Email Performance by Attribute

Evaluate email sends results for different subscriber attribute and perference values. Legacy standard report: Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

A/B Test Summary

Contains summary and comparison information about one or more A/B test campaigns for the date range you specify

Performance Breakdowns

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Campaign Email Tracking Summary

See email level tracking statistics if the emails in campaign are sent in more than one job. See send tracking data for a specific campaign. Displays email tracking data for each email associated with campaign. If email is sent through multiple job, Analytics Builder summarizes tracking data for each job by email.

Performance Breakdowns

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Conversion Tracking Statistics

Display all conversion activity across all your email sends over specific time period

Performance Breakdowns

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Email Send Performance by Audience Builder Segment

Shows send performance data by audience segment

Segment & Custom Data

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Microsite Tracking

Display visitor activity and tracking data for a specific microsite over a timeframe you define

Segment & Custom Data

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Recent Email Sending Summary

Analyse summary of recent account activity. Provides summary of account activity over a recent period. Use to confirm that jobs were completed successfully.

You can include or exclude Transactional Messaging (single sends), which are a special kind of send that can by submitted only through the API.

Has Job I.D. to locate email send I.D. No heat map of email creative. Cannot update links if incorrect.

Account-wide & Admin

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Response Trend analysis for Email Send

Displays how an email send has performed & subscriber responses over a specified data range

Performance Breakdowns

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Send Classification by Email tracking Report

Compare send performance data for tranactional and commerical sends

Account-wide & Admin

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Spam Complaints Over Time

Historical data about received spam complaints. Not a deliverability report and does not display number of emails sent for domains that had no complaints recorded. If an email domain does not return any spam complaints during the time period you specified, no entry for the domain is shown.

Performance Breakdowns

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Triggered Sends Tracking

Detailed tracking data for a single triggered send over a custom time frame. Overlap option is not available under 'Click Activity' tab

Job & Real-Time Sends

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Email Studio ->Tracking tab -> My Reports folder -> Custom Reports or Analytics Builder -> Report Standard

What reporting folder have these type of reports? Not out of the box specifically tailored to business for: Key Performance Indicators just for business. Extended Data Relationship - Link up to 3 objects/DE. Specific Criterial Saved Filters - modify standard report example change date ranges, specific filter for campaign or unique dimensions like city, save it as 'Custom Report'. Saleforce Services makes specialized reports to meet customer specification that exceeds stand platform capabilities.

Email Studio ->Tracking tab -> My Reports -> Administrator Reports or Analytics Builder -> Report Standard

What reporting folder have these type of reports? It monitor activity on account

Email Studio ->Tracking tab -> My Reports -> Subscribers Reports or Analytics Builder -> Report Standard

What reporting folder have these type of reports? Focus on health, engagement and behavior of subscribers lists rather performance of single email

Email Studio ->Tracking tab -> My Reports -> Email Reports or Analytics Builder -> Report Standard

What reporting folder have these type of reports? Key features: attribute specific data, performance by device, domain performance and list comparison

Email Studio ->Tracking tab -> My Reports -> Tracking Reports or Analytics Builder -> Report Standard

What reporting folder have these type of reports? Best for R.O.I and overall success metrics. Tracking summaries: high level overview of total sends, opens and clicks. Conversion Statistics: detailed revenue or action based metrics from tracked links. Spam Complaints: monitoring how many subscribers flagged your emails. Campaign Tracking: Comparing performance across multiple emails within single campaign.

Campaign Email Job Tracking Summary

Include email tracking data for each job sent that's associated with selected campaign. Use this report to get complete list of all sends in a campaign and a quick summary of all relevant tracking statistics

Job & Real-Time Sends

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Email Message Frequency

Includes number of customers who received multiple email message from period to period for comparison purposes. The available periods for comparison are:

Yesterday vs Day Before;

Previous 2 Weeks Before Today;

Previous Sunday to Sunday Weeks;

Last 30 days vs Previous 30 days;

Previous 2 calendar months.

This report can't be viewed as web page.

Performance Breakdowns

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Impression Tracking by Job

Shows the number of times the content area was sent as part of a job/one single email send. The count could be the number of impressions and the link performance for links found within impression region with dynamic content or AMPscript. This report has 2 parts:

1. Job Summary - show overview tracking like event, unique link, total and percentage.

2. Impression Tracking Details - region name, link name, impression sent, unique clicks, total clicks and Region CTR (click through to read)

Job & Real-Time Sends

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Impression Tracking for Triggered Send by Period

Shows performance of a impression region using dynamic content or AMPscript for specific triggered sends by a time period you choose

Job & Real-Time Sends

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Multi-Campaign Tracking Summary

Shows email performance across multiple campaigns with email tracking summarized by campaign for all campaigns with a deployment date. The report shows tracking by the select date range and the total of all selected campaign for each tracking category

Job & Real-Time Sends

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Region Performance for Triggered Sends Over Time

Shows how a single section of content performs over a period across multiple triggered send jobs. Administrator must run this report.

Job & Real-Time Sends

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Region Performance Over Time

Shows how a single section of content performs over a period across multiple jobs. Aggregates data over a date range. Only emails that contain dynamic content or AMPscript can be tracked in this report. Administrator must run report.

Job & Real-Time Sends

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Sendable Data Extension

Includes charts which show subscribers status breakdown and a top level view of which domains are best represented in the selected sendable data extension

Segment & Custom Data

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Sendable Data Extension Performance Over Time

Provides an analysis of a sendable data extension over time. Use report to evaluate when a previously effective data extension is not effective

Segment & Custom Data

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Journey Builder Email Send Summary

Tracking and engagement metrics for emails sent in journey over a specified time frame. Choose specific journeys and version to include in the reports Only email and FTP. No webpage report

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Journey Builder Email Send Summary by Day

Tracking and engagement metrics for emails sent in journey aggregated by day, for a specified time frame, along with specific journey and versions to include in the report

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Mobile Chat Messaging Journey Builder Activity Summary Report

Display all Journey Builder activity related to LINE message

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

GroupConnect LINE Outbound Message

Provides a summary of outbound messages to LINE followers, including the delivered message count

GroupConnect (Chat Apps)

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

GroupConnect LINE Triggered Sends Summary

Shows how many people you sent a 'follow' or 'response' message to

GroupConnect (Chat Apps)

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Mobile Chat Messaging Summary Report

Display all chat messaging API send activities for LINE and Facebook Messenger

MobilePush

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Push Account Summary

Display an account of Mobile Push messages

MobilePush

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Push Message Detailed Report

Display detailed tracking information for all push messages sent from a MobilePush account including message description and individual level send status

MobilePush

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Push Message Summary

Provides content and overall tracking information for all push messages sent through a specific app

MobilePush

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

Carrier Deactivation Summary Report

Use report to both verify accuracy of the opt-out process and insight into customers to potentially retarget for SMS opt-in. Report displays a daily and histortic overview of subscription updated within your account. Updates are a results of deactivated phone numbers on the carrier's network or numbers ported from one carrier to another

MobileConnect (SMS)

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

SMS Account Summary

Display a summary of activity at an account level; including a total number of opt-in subscribers and counts of SMS inbound and SMS outbound messages

MobileConnect (SMS)

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

SMS Message Detailed Report

Shows detailed tracking information about SMS message sent, including descriptive information about the message and send status at an individual level

MobileConnect (SMS)

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

SMS Message Summary

Shows the activity summaries for all keywords in an account including overall tracking information and message content for each keyword

MobileConnect (SMS)

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.

SMS Link Clicks Report

Shows detailed information on subscriber engagement by tracking link clicks within your SMS message

MobileConnect (SMS)

Legacy standard report:

Analytics Builder → click ‘Reports’ tab → select ‘[ ]’ standard report → Configure your report by: 30-day or 90-day.