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causal language
i speak = i act
this relies on the idea that politicians always follow through on promises and perform actions
hypocritical language
i act = i speak to justify
does not always mean a coverup, talking after the fact can also mean an action was driven by good and thought-out intentions
symbiotic language
what i say opens or closes avenues of action
demonisation
requires an absolute narrative of the world, not a specific group
can be external groups from a different polity
can be internal groups - used to be part of this polity but now believe something different
it is an endless process found in all politics
rules often fail to bring this under control
common reasons groups are demonised
justify murder
highlight the virtue of the demoniser
bind the group together