notes: transforming culture was not just the right thing to do, it was the profitable thing to do
care about employees and culture will extend to caring about processes products and customers (ex: when paul fired an employee over safety for the nuns in mexico)
practical cultural change looks like demonstrating change at the top from the ceo, unifying measurement that drives the right behaviors, make visible what is hidden, submit to the truth that customers are the marketers, take control and not look for the easy way out, do something dramatic
the traditional CMO is dead, main functions of a successful CMO are to educate, analyze, and collaborate (advertising agencies are dying)
measurement will be a signifiant hurdle to winning int he world of the third rebellion
fans vs customers, fans want to be part of what you do, customers dont really care about your team or culture, wistia created fans
if you truly connect in a personal human way, your marketing can end, if you are delivering a product that solves a problem, then the human centered culture of your company and organic customer connection drives demand and sales