MASS COMM FINAL

What was the outcome of the competition in the video game industry?

It produced home console wars.

What does the term 'sandbox' mean in video games?

It means players create their own versions of the game.

What caused the Video Game Crash of 1983?

The oversaturation of games.

What describes the nature of social media platforms created after 2000?

Most social media platforms were created after 2000 were true.

What is false about the internet's structure?

The internet is a physical structure.

Who created a centralized communication system?

The military did not create a centralized comm system; it was decentralized.

What role did AOL play in internet access?

AOL was one of the first internet entry points.

What was one reason for the browser wars?

It was not caused by an oversupply of browsers, but by user demand.

What is the belief about social media algorithms and information?

Social media algorithms do not support people getting adequate info.

What is the expectation regarding privacy in modern times?

We are entering a time where privacy is not expected.

What was false about the US's approach to Facebook's privacy?

The US has not aggressively attempted to control Facebook's privacy.

Is traditional advertising considered better ROI than social media ads?

False, traditional advertising is not a better ROI.

What is the reliability of Wikipedia in terms of authorial credit?

False; it is not a useful reference for authorial credit.

How did the invention of the printing press impact advertising?

It changed the scale of advertising.

Did advertising heighten the prices of the penny press in the 1800s?

False; advertising did not make the penny press pricier.

What did the Committee on Public Information achieve during WWI?

It used advertising to gain public support for the war.

What was the relationship between single sponsors and control over TV programs?

Single sponsors had control over early TV programs.

In the 2000s, what was emphasized in advertising?

Advertising emphasized creativity over salesmanship.

Is advertising driven solely by physical wants and needs?

False; it is sometimes not always driven by them.

What is the unspoken message behind ads?

Consumerism.

Is hosting an environmental event by a cigarette company advertising or public relations?

It is public relations (PR).

What does public relations focus on?

It focuses on company image, not merit.

What happens when advertising loses power?

Public relations comes in to the rescue.

Is criticism of the government protected by the First Amendment?

False, it is protected.

What role does the Federal Trade Commission play?

To regulate mergers and acquisitions.

What do supporters of FCC regulation seek to prevent?

Excessive corporate consolidation threatening checks and balances.

What is true about law and ethics?

Law stipulates what should and should not be done, while ethics stipulate what can and cannot be done.

What code did the NYT pursue?

Non-partisanship and objective reporting.

Who developed the codes of ethical behavior in news media?

News media organizations developed their own codes, not lawmakers.

What are defamatory statements considered when printed?

They are called libel.

What is needed to sue for slander?

You must prove actual malice and reckless disregard for truth.

What is the liability of interactive computer service providers under section 230 of CDA?

They are not liable for the words published by users.

What type of business model is most common in America?

False, the most common model is oligopolies, not monopolies.

What is an oligopoly?

It is when few firms dominate a market.

Can independent media companies be acquired by oligopolies?

True, they can be bought to become part of an oligopoly.

What is the government's stance on monopolies compared to oligopolies?

The US government endorses oligopolies, not monopolies.

What is not an example of horizontal integration?

When a bookstore buys a truck; it is not horizontal integration.

What characterizes major media organizations today?

They are part of vertically integrated companies.

What is the role of regulators concerning free market competition?

Regulators work to protect consumers without stifling free market competition.

What describes the information economy's cost structure?

It has high initial costs and low secondary costs.