MASS COMM FINAL

Ch 10 the competition in the video game industry produced home console wars

Cellphone-reduced hand-held games - True

What is not true about Nintendo- games were unaffordable  

Video games are associated with racial bias etc - true 

Sandbox- menas players create their own versions of the game 

Video game Crash of 1983 - the oversaturation of games -
Electronic games instead of streaming programs - True 

Online games allow players to watch not play - false

Ch 11 social media
Most social media platforms were created after 2000 - true 

The internet is a physical structure- false 

Military created a ccentralized comm system - false (it was decentralized) 

AOL was one of the first internet entry points - true 

Browser wars were caused by the oversupply of browsers to access the web - false (it was bc of users not browsers) 

Social media algorithms support people getting adequate info- false 

LUle we are entering a time where privacy is not expected - true

THe US has aggressively attempted to control facebook privacy- false

Trad advertising is a better roi than social media ads - false 

Wiki is a useful reference authorial credit- false 

Chapter 12 Advertising and PR 

The invention of the printing press changed the scale of advertising- true

In the 1800’s advertising made the penny press pricier- false 

The Committee on Public Information used advertising to get public support for WWI- True

Single sponsors create early TV programs but don't have control over the programs - false (they had control) 

In the 2000s advertising emphasized creativity to sell products rather than salesmanship- true

Advertising is  driven by physical wants and needs- sometimes not always (false)

Consumerism is the unspoken message behind ads- true 

Is it advertising or public relations for a cig company to host an environmental thing - its PR

Pr focuses on merit-false focuses on company image 

When advertising loses power pr comes in to the rescue- true 

Ch 13 Media Law and Ethics 

Criticism of a govt is not protected by the first amendment- false

One of the roles of the Federal Trade Commission is to regulate mergers and acquisitions- true 

Supporters of the FCC regulation are against excessive corporate consolidation that threatens checks and balances - true 

Law stipulates what should and should not be done while ethics stipulates what can and cannot be done- false the (law and ethics) are flipped 

Non-partisanship and objective reporting are the code of ethics NYT pursued-true 

Lawmakers developed the codes of ethical behavior on behalf of news media orgnaizations- false news media made own code 

Defamatory statements printed or broadcasted are called libel- true

Spoken defamatory is slander

To sue for slander you must prove actual malice and reckless disregard for truth- true 

Per section 230 of cda a provider of an interactive computer service can be held liable for the words they publish- false (app/website/platform) is not liable the user is 

Chapter 14 -

Monopoly is the most common business model for americans- false oligopolies are better 

Oligopoly few firms dominate- true

Independent media company can be bought to become part of oligopoly- true 

The US govt endorses oligopolies not monopolies 

It is a horizontal integration when bookstore buys the truck- false 

Major media organizations today are part of vertically integrated companies- true 

Regulators work to protect consumers without stifling free market competition - true 

Information economy has high initial costs and low secondary costs - true