Sustainable Fashion Fundamentals

A set of vocabulary flashcards defining sustainable fashion and identifying key certifications and concepts related to avoiding greenwashing.

Sustainable fashion

Designing, producing, and consuming clothing in ways that minimise environmental harm and uphold social equity - across the entire lifecycle of a garment.

Environmental harm

A factor that sustainable fashion seeks to minimise throughout the entire lifecycle of a garment.

Social equity

A principle that sustainable fashion aims to uphold during the design, production, and consumption of clothing.

Lifecycle of a garment

The entire duration across which sustainable fashion must minimise environmental impact and uphold social equity.

Greenwashing

When brands claim to be "eco-friendly" without certifications or transparency, often misleading consumers.

Eco-friendly

A claim made by brands that can be misleading if it is presented without transparency or official certifications.

GOTS

A specific credential consumers should look for to verify a brand's sustainability claims and avoid greenwashing.

Fair Trade

One of the credentials mentioned that indicates a brand's claims are verified rather than being examples of greenwashing.

B Corp

A certification that helps consumers identify brands that are transparent and truly committed to sustainable practices.

Transparency

A requirement for brands to avoid being categorized as greenwashing; its absence often indicates a brand is misleading consumers.