GamAcad Sales Playbook Call Scripts Vocabulary

This set of vocabulary flashcards covers key scripts, strategies, and principles from the GamAcad Sales Playbook.

GamAcad Sales Playbook Purpose

To build conversations, not sales pitches, with the primary goal of earning the next meeting.

Universal Opening

A script used by Michelle Pledger asking for 30 seconds to share why she is calling and then allowing the recipient to determine relevance.

30-Second Elevator Pitch

A summary of how GamAcad helps colleges build healthier campuses through education and early identification regarding sports betting and gambling.

Board of Regents / System Office Strategy

A focus on partnering across the state to strengthen student success and identifying how wellness initiatives move through the system.

Gaming Commission Objective

To introduce proactive education for students before gambling-related harm develops and inquire about existing higher education prevention partnerships.

University President / Chancellor Strategy

An approach emphasizing a long-term strategy for education, screening, and campus support that complements existing institution work rather than providing a one-time presentation.

Student Affairs Goal

To help teams educate students, identify concerns early, and strengthen campus wellness while evaluating current approaches to gambling education.

Counseling Center Offer

Providing research-informed screening tools and training to help counselors recognize gambling-related concerns earlier.

Athletics Support

Reinforcing student-athlete wellness and healthy decision-making while providing education on sports betting.

Discovery Questions

Inquiries used to understand how initiatives move through an institution, who leads them, and how they are funded.

Handling 'We already have prevention'

A response stating that GamAcad is designed to complement the institution's existing efforts.

Handling 'We don't have funding'

A response focused on understanding how new wellness initiatives are typically supported on that specific campus.

Handling 'We don't have a gambling problem'

An explanation that prevention is most effective before problems become visible.

Lead with student success

A core principle to focus on success outcomes rather than specific product features.

Curiosity builds credibility

A reminder to ask questions and seek confirmation on details to establish trust with the prospect.