Google Ads Video Professional Certification Answers

You set up a Google Video campaign with a consideration goal and cost-per-view bidding (CPV). How will your max CPV compare to your actual CPV?

Max CPV is often less than actual CPV because it's a reserve buy.

Actual CPV is often less than max CPV because it's auction bidding.

Max CPV is often less than actual CPV because it's auction bidding.

Actual CPV is often less than max CPV because it's a reserve buy.

Actual CPV is often less than max CPV because it's auction bidding.

Your marketing team is planning to create a forecast using Reach Planner for a new Video awareness campaign. Why should you suggest using Reach Planner in the same account where the team wants to run the planned campaign?

Reach Planner will analyze the historical performance of shared features, such as negative keyword lists.

The company's plans will save to one place in the interface for easier analysis.

Reach Planner will pull data from Google Analytics for consideration when making forecasts.

The company's default campaign preferences will automatically install into each plan

Reach Planner will analyze the historical performance of shared features, such as negative keyword lists.

A business owner is setting up their first Video action campaign and wants to get optimal results from the ads. Which recommended best practice should they follow?

They should make sure that videos are no longer than five seconds.

They should make sure that videos are longer than eight seconds.

They should run five ad variants per campaign.

They should run a single ad variant per campaign.

They should run five ad variants per campaign.

Video action campaigns have what primary benefit?

They simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPA.

They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.

They simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPV.

They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.

They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.

The marketing team of a skin care company has the primary goal of driving sales through their website. They set up a Video action campaign to also track conversion events like page visits and adding-to-cart. Why would it be advisable for the marketing team to track these lighter conversion events?

They can be predictive of a full sale.

They have the same value as a primary conversion.

They help increase brand awareness.

They create greater loyalty among customers.

They can be predictive of a full sale.

A business owner wants to track conversions for their Video action campaign, but they're concerned the campaign won't track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?

Extend the conversion window to be longer.

Ask store visitors where they heard about the company.

Send a survey to existing customers asking about their checkout experience.

Compare video ad interactions against the timing of completed sales

Extend the conversion window to be longer.

Before you can reach and engage with potential customers via a Google Video campaign, what step must you complete?

Install a video code on your website.

Prepare a manual bidding strategy.

Build a list of relevant keywords.

Link Google Ads to your YouTube channel.

Link Google Ads to your YouTube channel.

If a business owner wanted to understand how user interaction with their video ads leads to product sales, what feature of their Video action campaign would they use?

Smart bidding

Click-through rate

Conversion tracking

Custom Intent Audiences

Conversion tracking

The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?

Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.

Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.

Google's Video solutions automatically create video assets based on the content of the domain being advertised.

Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

A business owner has a primary marketing objective to grow consideration with the help of a Google Video campaign. They only want to pay when a user watches the entirety of the video ad. What bidding solution would be best for them to use?

Cost-per-action bidding

Maximize Conversions bidding

Cost-per-view bidding

Cost-per-click bidding

Cost-per-view bidding

A local food chain is opening a new location and they want to create as much awareness for their store as possible before the big day. They set up a Google Video campaign with "brand awareness and reach" as the campaign goal. What budget type should they use for their Google Video campaign and why?

Daily, since Google Ads will spend their total budget faster than "campaign total."

Daily, since Google Ads will spend their total budget evenly over the course of the campaign.

Campaign total, since Google Ads will spend their total budget evenly over the course of the campaign.

Campaign total, since Google Ads will spend their total budget faster than "daily."

Daily, since Google Ads will spend their total budget faster than "campaign total."

An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?

Add Contextual audiences

Add skippable in-stream ads

Change the frequency settings

Change the bid strategy to CPM

Change the frequency settings

While creating a Google Video campaign, the account manager has selected "brand awareness and reach" as his campaign goal, which automatically uses Target cost-per-million impressions (tCPM) as the bidding strategy. How will this benefit the campaign?

It will optimize bids to put the campaign's message in front of as many relevant people as possible.

It will analyze historical feedback and make adjustments to bids based on performance signals.

It will generate as many impressions as possible in line with the Target cost-per-acquisition.

It will acquire as many clicks as possible according to the daily budget that has been set.

It will optimize bids to put the campaign's message in front of as many relevant people as possible.

How can you determine the target cost-per-thousand impressions (tCPM) bid for a new awareness Video campaign?

By slightly inflating the estimate provided by the traffic estimator during campaign setup.

By slightly inflating the average amount you're willing to pay for your campaign.

By using the estimate provided by the traffic estimator during campaign setup.

By deciding on the highest amount you're willing to pay for your campaign.

By deciding on the highest amount you're willing to pay for your campaign.

With the goal of driving awareness for a new product from their company, a business owner considers inflating their target cost-per-thousand impressions (tCPM) bid in their Google Video campaign. What may be the unwanted result of inflating the tCPM bid for this new campaign?

Inflation might prevent other campaigns in the account from running for the entirety of their ad schedules.

Inflation might result in the targeting of irrelevant demographics and placements.

Inflation might cause too many impressions of the same ads to serve to the same users.

Inflation might result in the budget depleting faster without increasing unique reach.

Inflation might result in the budget depleting faster without increasing unique reach.

A business owner is using a Google Video campaign to drive awareness of a new service that their company will soon release. They're considering inflating their target cost-per-thousand impressions (tCPM) bid to achieve their goal. Why should they avoid inflating the tCPM bid for this new campaign?

Inflation might cause too many impressions of the same ads to serve to the same users.

Inflation will likely result in the targeting of irrelevant demographics and placements.

Inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.

Inflation could result in the budget depleting faster without increasing unique reach.

Inflation might cause too many impressions of the same ads to serve to the same users.

DELETE

DELETE

To reach parents who are 25 to 34 years old with a Google Video campaign, which audience solution should you use?

Affinity Audiences

Demographics and Detailed Demographics

Life Events

Custom Audiences

Demographics and Detailed Demographics

A business owner wants to run a Video action campaign that reaches customers who already searched for specific key words on Google Search. Which audience solution should this business owner prioritize?

Custom Audiences.

In-Market Audiences.

Customer Match.

Demographics and Detailed Demographics.

Custom Audiences.

After experiencing previous difficulty attracting qualified buyers, the account manager at a car dealership decides to use a Google Video campaign for the first time. What audience strategy should they use to reach people who are already interested in buying a vehicle?

Life Events.

Demographics and Detailed Demographics.

In-Market.

Affinity Audiences.

In-Market.

After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

Bumper ads

Non-skippable in-stream ads

Masthead ads

In-feed video ads

Bumper ads

For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

Targeted observations

Purchase intent lift

Earned views

Core performance metrics

Core performance metrics

For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?

In order to make sure the reach of the campaign won't become restricted.

In order to prevent the average cost-per-view from increasing.

In order to make sure there's no limit on the types of video formats served.

In order to avoid having the campaign not run at all.

In order to make sure the reach of the campaign won't become restricted

You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

Because Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.

Because you built a campaign that didn't match the plan settings in Reach Planner.

Because Reach Planner forecasts aren't compatible with awareness campaigns.

Because you used Reach Planner during the least optimal time of day.

Because you built a campaign that didn't match the plan settings in Reach Planner.

If your goal is to grow consideration of your products in your potential customers' purchase cycles, how can a Google Video campaign help?

By letting consumers use online video to seek out the best deals on specific products and services.

By letting consumers quickly compare businesses with similar offerings at once.

By letting consumers browse large product and service inventories they may want to purchase from.

By letting consumers use online video for information gathering before making a purchase.

By letting consumers use online video for information gathering before making a purchase.

A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?

Brand Lift, after the campaign receives over 1,000 clicks.

Active View, before the campaign delivers any impressions.

Active View, after the campaign receives over 1,000 clicks.

Brand Lift, before the campaign delivers any impressions.

Brand Lift, before the campaign delivers any impressions.

What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

You should use Active View, which is accessible only by contacting your Google team.

You should use Active View, which is accessible by adding appropriate columns to statistic tables.

You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic tables.

You should use Unique Reach and Frequency, which is accessible by contacting your Google team

You should use Active View, which is accessible by adding appropriate columns to statistic tables.

When creating a new Google Video campaign with an awareness goal, what's the benefit of opting into Google Video partners?

Extending the reach of video ads to YouTube Live streaming and Premieres.

Extending the reach of video ads to a collection of leading publisher sites and apps.

Providing access to audiences on the YouTube mobile homepage.

Providing access to more engagement metrics to measure the impact of the campaign.

Extending the reach of video ads to a collection of leading publisher sites and apps.

To grow consideration for a new tourist package tailored to rock climbers, a travel company should use which of the following audience solutions?

Affinity Audiences

Life Events

Customer Match

Custom Audiences

Custom Audiences

After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study. When should they set up the study to create the best control and exposed groups?

They should do it before the campaign serves any impressions.

They should do it once the campaign first starts serving impressions.

They should do it once the campaign ends.

They should do it two weeks after the campaign starts serving impressions.

They should do it before the campaign serves any impressions.

You have multiple video assets to work with, and your goal is to create a Google Video campaign that will grow interest in your product for as many people as possible. How should you make that happen?

You should use masthead ads for a major sales promotion.

You should use bumper ads on competitive video content.

You should use video ad sequencing and target CPM bidding.

You should select the best creative asset and run a single ad.

You should use video ad sequencing and target CPM bidding.

If you started a Video action campaign four weeks ago, added In-Market and Custom Audiences two weeks later, and have now spent 80% of your budget, what action should you take next to grow conversion volume?

Engage with website visitors by adding the Life Events audience type.

Add Demographics Audiences to re-engage with existing customers.

Remove audience restrictions with run-of-network targeting.

Re-engage with existing customers by adding Custom Audiences.

Remove audience restrictions with run-of-network targeting.

The marketing team for a catering business has relied on Google Search campaigns in the past, but they're now ready to take advantage of a Google Video campaign with a "Sales" campaign goal. Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?

To avoid double serving ads in the Google Search results.

To prevent Google Ads from double-counting conversions.

To enable Video ad extensions within their Google Search campaign ads.

To receive a reduction on their average cost-per-view.

To prevent Google Ads from double-counting conversions.

You want to use Custom Audiences with your new Video action campaign and you're already capturing the important user interactions that create conversions. What should you do to further optimize your campaign and obtain additional tracking events?

You should disable non-skippable in-stream ads.

You should use 10 to 15 of the highest converting keywords from your Search campaign.

You should implement automatic placements from your existing Display campaign.

You should set bumper ads as your preferred ad type.

You should use 10 to 15 of the highest converting keywords from your Search campaign.

If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

Bumper ads and CPV bidding.

Bumper ads and CPM bidding.

Skippable in-stream ads and CPM bidding.

Skippable in-stream ads and CPV bidding.

Skippable in-stream ads and CPV bidding.

A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

Have a clear call-to-action such as "Learn more."

Reach a broad audience with Dynamic video ads.

Add location extensions to focus on selected geographic locations.

Link your Google Ads account to your Google Merchant Center account.

Have a clear call-to-action such as "Learn more."

A marketing manager needs to get recommendations for features, settings, and solutions for a Google Video campaign. What action should they take to get the information needed when creating a campaign?

Upload at least one video to YouTube.

Set a budget for the new campaign.

Link Google Ads to the manager's YouTube channel.

Select a campaign goal.

Select a campaign goal.

If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

Skippable in-stream ads and bumper ads.

Skippable in-stream ads and in-feed video ads.

Non-skippable in-stream ads and in-feed video ads.

Non-skippable in-stream ads and bumper ads.

Skippable in-stream ads and in-feed video ads.

You know that mixing ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?

Masthead ads and bumper ads.

Masthead ads and non-skippable in-stream ads.

Skippable in-stream ads and bumper ads.

Skippable in-stream ads and non-skippable in-stream ads.

Skippable in-stream ads and bumper ads.

A toy company wants to build awareness and recall for their brand using a new Google Video campaign. What will the Google Video campaign let the company do?

It will let the toy company reach potential customers and keep the brand top of mind.

It will let the toy company reach potential customers in decision-making moments.

It will let the toy company surface comparisons to potential customers in similar businesses.

It will let the toy company influence potential customers in opinion-shaping moments.

It will let the toy company reach potential customers and keep the brand top of mind.

To drive online donations to their website, the marketing team for a wildlife conservation group is creating a Video action campaign. What actions should they take to achieve their goal?

They should use only one version of their ad, and make sure it's at least 10 seconds long.

They should use only one version of their ad, and make sure it's less than 10 seconds long.

They should test multiple variants of their ads, and make sure they're less than 10 seconds long.

They should test multiple variants of their ads, and make sure they're at least 10 seconds long.

They should test multiple variants of their ads, and make sure they're at least 10 seconds long.

If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

Address the viewer's desire for food in the first five to 10 seconds of the video.

Explain the company's background during the first half of the video.

Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.

Use "Sign up to our newsletter" as the primary call-to-action.

Address the viewer's desire for food in the first five to 10 seconds of the video.

A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

They'll get to see the terms people were searching for when seeing their ads.

They'll see how many ads served to how many people and how many times, across devices and formats.

They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.

They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.

They'll see how many ads served to how many people and how many times, across devices and formats.

If you create a new Google Video campaign with no marketing goal selected and you want to get as many impressions as possible from your bidding strategy, what's the best bidding strategy to use to achieve your marketing objective?

Maximum CPV.

Target CPA.

Target CPM.

Maximize Conversions.

Target CPM.

A marketing manager used Reach Planner to forecast an awareness Video campaign. What should they keep in mind when setting up the Video campaign to achieve similar reach to the media plan?

They should use Reach Planner after the campaign has been active for a week so it has relevant data to create more accurate planning.

They should include key words related to their products so Reach Planner can narrow down the campaign's settings.

They should use Reach Planner from within their Google Analytics account so there are more insights to use in the plan.

They should make sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.

They should make sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.

A family-run bakery has always relied on word-of-mouth marketing, but they want to try a Video campaign to attract larger business contracts. They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective. What other action should the family take to make sure their campaign meets their marketing objective?

Cross-check their ad schedule against their business hours to make sure they're available for calls.

Promote their YouTube videos on their social media channels to drive more traffic.

Have at least 10 different ad creatives to run simultaneously.

Offer a free dessert for every new business contract signed during the Video campaign.

Cross-check their ad schedule against their business hours to make sure they're available for calls.

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

They should use the contact form to ask where potential customers learned about the restaurant.

They should enable Google Ads conversion tracking.

They should cross-check their ad schedule against when they received leads.

They should ask their customers whether they've seen the videos.

They should cross-check their ad schedule against when they received leads.

You want to grow consideration with a Google Video campaign and have a short creative that's well-suited for awareness. Why should you prioritize longer creative that can tell a better story to meet your marketing objective?

Longer videos can incorporate more key words, leading to better results in Google Search.

Longer videos are less expensive to produce than shorter videos.

Longer videos are more likely to be served on premium inventory.

Longer videos give you more time to share information and showcase your product or service in detail.

Longer videos give you more time to share information and showcase your product or service in detail.

An account manager has noticed that their Video campaigns have reached a large number of unique viewers, but the frequency is very high. What might the account manager infer from this?

The creative used in the campaigns is very effective, leading to more views.

The same ads are being shown to the same people multiple times.

The ads are being served on a wide variety of websites and apps, leading to diverse viewership.

The target audience for the campaign is very narrow.

The same ads are being shown to the same people multiple times.

What bidding strategy should you use if you want to reach potential customers with relevant messages throughout the entire purchase journey, and you're using a Video campaign that focuses on multiple marketing objectives across different stages?

Maximum CPV.

Target CPA.

Target ROAS.

Multiple bid strategies.

Maximum CPV.

If you're trying to evaluate the performance of your first awareness Video campaign, what fundamental metric should you use to measure the campaign's success?

Conversions

Video played to

Display impression share

Earned actions

Video played to

A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they're unsure of what other tracking events they can obtain. What should they do to further optimize their campaign?

Optimize the campaign for phone calls.

Optimize the campaign for impressions.

Optimize the campaign for "add to cart."

Optimize the campaign in-app purchases.

Optimize the campaign for "add to cart."