Marketing and Pitching Overview

These flashcards cover key concepts, definitions, and strategies related to marketing and pitching, as discussed in the lecture.

What is the definition of marketing according to the lecture?

Marketing is the activity and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

What are the four P's of the marketing mix?

Product, Price, Promotion, Place.

What does the SAVE framework stand for in marketing?

Solution, Access, Value, Education.

What is entrepreneurial marketing?

A set of processes adopted by entrepreneurs based on new and unconventional marketing practices to gain traction in competitive markets.

What does the term 'get, keep and grow' refer to in marketing?

It refers to strategies aimed at obtaining customers, retaining them, and growing the relationship by upselling or cross-selling.

What is guerrilla marketing?

A low-budget strategy that focuses on interacting with a target group through surprise or unconventional means.

What is the importance of branding in marketing?

Branding is the process of creating a name, term, design, or feature that identifies and differentiates a product or service from others.

What is the purpose of a business plan?

A business plan helps in gaining clarity about the business, keeping organized, establishing a core message, and creating alignment among team members.

What is a pitch deck?

A brief presentation that outlines the essential elements of a business plan for investors and stakeholders.

What are some common taglines that companies use?

Examples include 'America runs on Dunkin', 'The quicker picker upper' (Bounty), and 'Exceed expectations' (Deloitte).