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Q: Who is the target audience of The Social Dilemma?
A: Teenagers, young adults, parents, and educators; anyone who uses social media or is affected by it.
Q: How can you tell who the target audience is?
A: Through relatable characters (like teens), modern editing, emotional dramatizations, and interviews with ex tech employees.
Q: What is the purpose of The Social Dilemma?
A: To warn viewers about the dangers of social media manipulation, addiction, and its effects on society.
Q: Name 3 key themes in The Social Dilemma.
Social media addiction
Data exploitation
Mental health impacts
Q: What is one implied message in the documentary?
A: Tech companies care more about profit than user wellbeing.
Q: What does the documentary suggest we should do?
A: Become more aware of our tech use and demand regulation and ethical changes in the tech industry.
Q: How is sound used in The Social Dilemma?
A: Eerie, non-diegetic music creates tension and unease, making viewers feel anxious.
Q: What effect do dramatized scenes have?
A: They make the issue personal and emotional, helping the audience connect deeply with the message.
Q: How are interviews used effectively in the documentary?
A: Experts and ex tech insiders build credibility and make the dangers seem real and urgent.
Q: What is the effect of editing techniques in the documentary?
A: Fast cuts during social media scenes create chaos, while slower cuts in interviews add seriousness and emotion.
Q: What role does lighting play in The Social Dilemma?
A: Dark lighting in dramatizations adds tension; warm tones in interviews build trust.
Q: Why is archival or real footage used?
A: To show real world impact (e.g. protests, news), adding authenticity and urgency.
Q: What graphic elements are used and why?
A: Data visualisations and pop-ups help explain complex tech processes simply and clearly.
Q: How does The Social Dilemma position the viewer emotionally?
A: It uses fear, empathy, and guilt to push viewers to reflect and take action.
Q: What two techniques create an unsettling mood in the opening?
A: Eerie music + regretful expert interviews.