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three main questions of economics
what to produce, how to produce, for whom to produce
Four factors of production
land, capital, labor, entrepreneurship
consumer good
an item intended for final use by a consumer
capital good
manufactured item used to produce other goods and services
paradox of value
the situation in which some non-necessities have a much higher value than some necessities
scarcity
the condition that results from society not having enough resources to produce all things people would like to have
utility
the capacity to be useful and provide satisfaction
division of labor
work arranged so that individual workers do fewer tasks than before
specialization
situation in which a factor of production performs tasks that it can do relatively more efficiently than others
trade-offs
alternative choices
opportunity cost
the cost of the next best alternative use of money, time, or resources when one choice is made rather than another
production possibilities frontier
diagram representing various combinations of goods and/or services an economy can produce when all productive resources are fully emplyed
proprietorship
business owned and run by one person
partnership
business jointly owned by two or more people
limited partnership
the inverstor’s responsibility for he debts of the business is limited by the sixe of his or her investments in the firm
corporation
a form of business organization recognized by law as a separate legal entity having all rights of an individual
horizontal merger
two or more firms that produce the same kind of product join forces
vertical merger
firms involved in different steps of manufacturing or marketing join together
conglomerate
a firm that has at least four businesses, each making unrelated products, none of which is responsible for the majority of the firm’s sales
multinational
a corporation that has manufacturing or service operations in a number of different countries
labor union
an organization of workers formed to represent its members’ interests in various employment matters
demand schedule
listing that shows the various quantities demanded of a particular product at all prices that might prevail in the market at a given time
demand curve
a graph showing the quantity demanded at each price that might prevail in the market
market demand curve
demand curve that shows the quantities demanded by everyone who is interested in purchasing the product
marginal utility
the extra usefulness or satisfaction a person gets from acquiring or using one more unit of a product
diminishing marginal utility
the extra or additional satisfaction received from using additional quantities of the product begins to diminish
change in demand
demand increases or decreases because people are willing to buy different amounts of the product at the same time
change in quantity demanded
movement along the demand curve that shows a change in the quantity of the product purchased in response to a change in price
income effect
the change in quantity demanded because of a change in price that alters consumers’ real income
inelastic
given change in price causes a relatively smaller change in the quantity demanded
elastic
given change in price causes a relatively larger change in quantity demanded
unit elastic
given change in price causes a proportional change in quantity demanded
law of supply
suppliers will offer more for sale at high prices and less at lower prices
theory of production
the relationship between factors of production and the output of goods and services
short run
period of production that allows producers to change only the amount of the variable input called labor
long run
period of production long enough for producers to adjust the quantities of all its resources, including capital
three stages of production
increasing returns, diminishing returns, negative returns
fixed cost
cost that a business incurs even if the the plant is idle and output is zero
variable cost
A cost that changes when the business rate of operation or output changes
total cost
the sum of the fixed and variable costs
marginal cost
the extra cost incurred when a business produces one additional unit of a product
total revenue
the number of units sold multiplied by the average price per unit
marginal revenue
the extra revenue associated with the production and sale of one additional unit of output
marginal analysis
a type of cost-benefit decision making that compares the extra benefits to the extra cost of an action
break-even point
the total output or total product the business needs to sell in order to cover its total costs
surplus
A situation in which the quantity supplied is greater than
shortage
price cielings
price floors
target price
a price floor for farm products
microeconomics
deals with behavior and decision making by small units
macroeconomics
deals with the economy as a whole, including employment, gdp, inflation, economic growth, and distribution of income
theory of competitive pricing
set of ideal conditions and outcomes
law of demand
the quantity demanded of a good or service varies inversely with its price
law of supply
suppliers will normally offer more for sale at high prices and less at lower prices.
law of variable proportions
quantity of output will vary as increasing units of a single input are added