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ethos
Appeal to credibility
pathos
Appeal to emotion
logos
Appeal to logic
kairos
Appeal to timeliness
allegory
a story, poem, or picture that can be interpreted to reveal a hidden meaning, typically a moral or political one.
anecdote
A brief narrative that focuses on a particular incident or event.
author's purpose
The reason the author has for writing. ( Inform, persuade, express, & entertain)
didactic
intended to teach, particularly in having moral instruction as an ulterior motive
inclusive language
language that does not stereotype, demean, or patronize people on the basis of gender, race, religion, disability, sexual orientation, or other factors
juxtaposition
Placement of two things closely together to emphasize comparisons or contrasts
parallel structure
the repetition of words or phrases that have similar grammatical structures
purposeful diction
Word choice that is intentional and impactful
repetition
Repeated use of sounds, words, or ideas for effect and emphasis
rhetorical questions
questions asked for effect rather than answers
satire
the use of humor, irony, exaggeration, or ridicule to expose and criticize people's stupidity or vices, particularly in the context of contemporary politics and other topical issues.
tone shift
a change in the writer's or speaker's attitude toward the subject and the audience
varied syntax
Changing sentence structures to create interest or emphasis
allusions
Indirect references to other texts, events, or figures
analogy
A comparison to clarify or explain something
Hyperbole
Extreme exaggeration for effect
Imagery
Descriptive language appealing to the senses
Verbal Irony
Saying the opposite of what is meant
Situational Irony
A contrast between what is expected and what actually happens
Dramatic Irony
The audience knows something the characters don't
Metaphor
A direct comparison between two unlike things
Simile
A comparison using "like" or "as"
Symbolism
Using an object or element to represent a larger idea
Tone
The writer's attitude toward the subject or audience
Call to Action
Author's demand of the reader
Claim
A central argument or assertion
Concession
Acknowledging an opposing viewpoint
Evidence
Facts, examples, or data that support a claim
Organization of Ideas
The logical flow and structure of content
Transitional Words/Phrases
Words that guide readers through ideas (e.g., however, therefore, moreover)