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Latent Opinion
Unstated but potentially significant political opinions that can be activated.
Public Opinion
The distribution of the population’s beliefs about politics and policy issues.
Core Values
Basic beliefs such as liberty, democracy, and equality that shape Americans' behavior and views the role of government in their lives.
Equality of Opportunity
The equal chance for all people to realize their potential.
Free Enterprise
An economic system based on competition among businesses with limited government involvement.
Ideological Polarization
The growing division between political ideologies and ideas of the size and scopes of government.
Individualism
The autonomy of individuals to manage the course of their own lives without government interference.
Caucus (Congressional)
A meeting of party members in Congress to coordinate policies.
Caucus (Electoral)
A local meeting to choose party candidates or delegates.
Conference
A meeting of party members in Congress, like a caucus.
Divided Government
When one party controls the presidency and the other controls Congress.
Duverger’s Law
A principle saying that plurality voting favors a two-party system.
527 Organization
Tax-exempt groups that influence elections through voter mobilization or issue advocacy.
Issue Ownership
The feeling that a party is better suited to handle a specific issue.
Linkage Institutions
Entities that connect citizens to the government (e.g., parties, media).
Liberal/Conservative Ideology
A general worldview favoring progress/change or tradition/order, respectively.
Limited Government
A political system in which the powers of the government are restricted to prevent tyranny by protecting property and individual rights.
Mass Survey
A large-scale poll of public opinion.
Policy Mood
The level of public support for expanding the government’s role in society, whether the public wants government action on a specific issue.
Political Socialization
The process of acquiring political attitudes and values.
Population
The entire group whose opinions a survey seeks to measure.
National Committee
The top organization of a political party, managing national affairs.
Negative Partisanship
Voting against a party you dislike, rather than for one you support.
Nominating Convention
A meeting where a party formally selects its candidate.
Party Coalitions
Groups of voters who consistently support a party.
Party Identification (Party ID)
A person’s attachment to a political party.
Party in Government
Elected officials who belong to a party.
Party in the Electorate
Voters who identify with a party.
Party Organization
The structure that runs a political party.
Party Platform
A formal statement of a party’s principles and policy objectives.
Party Principle
The idea that a party exists independently of its candidates.
Random Sample
A sample in which every individual has an equal chance of being selected.
Rule of Law
The authority of law to restrict people’s behavior equally for the common good.
Sample
A subset of the population used in a survey.
Sampling Error
The margin of error in survey results due to sampling.
Party System
The organization and competition of political parties over time.
Plurality Voting
The candidate with the most votes wins, even without a majority.
Political Action Committee (PAC)
Organizations that raise money to influence elections.
Primary Election
A vote to select a party’s candidate for the general election.
Realignment
A shift in party loyalty among the electorate.
Single-Member District
An electoral district with one representative.
Spoils System
Awarding public jobs based on political loyalty.
Unified Government
When one party controls the presidency and Congress.