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Descriptive statistics
Statistics that summarize the data on one single variable.
Univariate statistics
Descriptive statistics that run on one variable at a time.
Bivariate statistics
Descriptive statistics that describe the relationship between two variables, also known as cross-tabulation, without hypothesis testing.
Measures of distribution
Help understand how data is spread across different values. Examples include frequency and percent for nominal and ordinal variables.
Central tendency
Measures include mean, median, and mode. The mean is used for normally distributed data, while the median is preferred for skewed distributions.
Dispersion or variability
Dispersion measures include standard deviation for normally distributed data and quartiles or interquartile range for non-normally distributed data.
Frequency and percent
Reported for nominal and ordinal data.
Mean and standard deviation
Reported for normally distributed continuous data.
Median and quartiles
Reported for skewed continuous data.
Bar graphs or pie charts
Used to visualize nominal and ordinal data.
Histograms
Used to visualize continuous data, showing the distribution of data across intervals.
Inferential statistics
Used to make inferences or generalizations from a sample to a population. They test relationships between two or more variables and are used for hypothesis testing.
Null Hypothesis
Posits that there is no relationship, difference, or correlation between the variables or groups. Mathematically, it suggests that any difference or relationship in group means is zero.
Alternative Hypothesis
Suggests that there is a difference or relationship between the variables. Mathematically, it indicates that the means for the groups are not the same, or if subtracted, do not equal zero.
Scoring
Involves aggregating responses from multiple questions to measure complex constructs. This can be done by summing or averaging the scores.
Reverse coding
Sometimes necessary before aggregation in scoring.
Levels of measurement
Nominal, ordinal, interval, and ratio. Nominal is the weakest, while interval and ratio are the strongest, allowing more detailed statistical manipulation.
Ordinal variables
Variables with five or fewer categories that can be dichotomized into equal or logical groups.
Continuous variables
Variables treated as such when there are six or more categories.
Pearson's chi-square test
The inferential statistic used for a categorical independent variable (IV) and a categorical dependent variable (DV).
Pearson's correlation
The inferential statistic used for a continuous independent variable (IV) and a continuous dependent variable (DV).
Independent samples t-test
The inferential statistic used for a 2-level categorical independent variable (IV) and a continuous dependent variable (DV).
ANOVA
The inferential statistic used for a 3 or more categorical level independent variable (IV) and a continuous dependent variable (DV).
Determining significance
Involves determining the appropriate test based on levels of measurement, computing the test statistic, and examining the associated p-value.
Gold standard p-value
Typically set at 0.05 for deciding whether to reject the null hypothesis.
Significant results from a t-test
Indicate that the observed relationship or difference is unlikely due to chance, leading to the rejection of the null hypothesis.
Non-significant results
Suggest that the observed relationship or difference could be due to chance, and the null hypothesis is not rejected.
Top-down approach
Associated with deductive reasoning, starting with a theory, followed by hypothesis, observation, and confirmation.
Bottom-up approach
Linked with inductive reasoning, starting with observation, identifying patterns, formulating tentative hypotheses, and developing a theory.
Qualitative research
Uses words to describe meaning, discover phenomena, and understand experiences.
Purpose of qualitative research
To understand phenomena more deeply, generate new theories, and form fully informed hypotheses without generalizing.
Topics for qualitative research
Topics that defy quantification, attitudes and behaviors in their natural setting, and social processes over time.
Forms of qualitative data collection
Includes words, images, sounds, physical objects & artifacts, and photovoice.
Descriptive notes
Capture factual data and observations.
Reflective notes
Include the observer's thoughts, feelings, and interpretations.
Methods of taking field notes
Include paper and pencil, modern technology, and video recordings.
Level of Participation
Ranges from full participant to completely unobtrusive observation.
Role of Observer
Ranges from emic (insider perspective) to etic (outsider perspective).
Awareness in observation
Ranges from overt (participants know they are being observed) to covert (participants are unaware).
Explanation in observation
Ranges from full explanation to false explanations.
Duration of observation
Ranges from single observation to long-term, multiple observations.
Structured Interview
Scheduled, formal, with open or closed-ended questions.
Semi-structured Interview
Scheduled, formal, with open-ended questions.
Unstructured Interview
Scheduled, formal, with topics set in advance.
Informal Interview
Not scheduled, often part of participant observation.
One-on-one Interview
An in-depth interview with one person, allowing for detailed exploration of individual perspectives.
Group Interviews
Heterogeneous, unstructured format.
Focus Groups
Typically homogeneous, 5-12 people, focused topic.
Quantitative Research
Predicts and tests hypotheses.
Qualitative Research
Understands meaning.
Quantitative Data
Uses numeric data.
Qualitative Data
Uses non-numeric data like words and images.
Deductive Inquiry
Quantitative is deductive.
Inductive Inquiry
Qualitative is inductive.
Structured Design
Quantitative uses structured design.
Flexible Design
Qualitative uses flexible design.
Generalizability
Quantitative aims for generalizability; qualitative does not.
Case Study
In-depth exploration of a bounded system.
Ethnography
Participant observation and fieldwork.
Phenomenological Study
Focuses on lived experiences and bracketing.
Grounded Theory
Develops concepts and categories from data.
Mixed Methods
Combines qualitative and quantitative approaches, allowing for comprehensive analysis.
Probability Sampling
Random selection, aims for generalizability.
Non-Probability Sampling
Non-random selection, focuses on depth and context.
Convenience Sampling
Based on ease of access.
Volunteer Sampling
Participants self-select into the study.
Purposive Sampling
Selection based on specific characteristics.
Quota Sampling
Ensures representation of specific subgroups.
Snowball Sampling
Participants recruit future subjects.
Focus Groups Sample Size
Typically 5-12 people per group.
Saturation
Sample size is determined when no new information is obtained.
Homogeneity
Similar characteristics among participants, leading to smaller sample sizes.
Heterogeneity
Greater diversity among participants, requiring larger sample sizes.
Saturation in Sample Size
The point at which no new information or themes are observed in the data, indicating sufficient sample size.