DECA Travel & Tourism PIs

1: Explain marketing and its importance in a global economy

1: Explain the role of promotion as a marketing function

1: Explain the types of promotion (i.e., institutional, product)

1: Describe the concept of promotion in the hospitality and tourism industry

1: Identify the elements of the promotional mix

1: Explain promotional methods used by the hospitality and tourism industry

1: Explain the relationship between promotion and brand

2: Explain the nature of positive customer relations

2: Demonstrate a customer service mindset

2: Reinforce service orientation through communication

2: Respond to customer inquiries

2: Build and maintain relationships with customers

2: Handle difficult customers

2: Handle customer/client complaints